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Outdoor advertising across Spain, booked online: MUPIs, billboards and bus shelters

Run ad campaigns in the best spots in any Spanish city. Plan yours online now: choose the dates and the advertising sites that work best for your business

How to plan an outdoor advertising campaign with Marco Visual

Booking is quick, simple and transparent: you always know the price and the details of your campaign. And yes… it’s fully customisable!
The Marco Visual campaign planner (in Spanish): map of Spain showing the sites available in each area
The Marco Visual campaign planner (in Spanish)

Advertise on classic poster sites or on digital screens

We have a wide choice of outdoor advertising sites on the busiest streets of every city. Outdoor advertising for car parks, shopping centres, pedestrian streets, roads… And if you want your ad to travel from one neighbourhood to the next, we also do bus advertising on city routes (in Spanish) and large-format LED screens (in Spanish). Mix and match them however you like!
Pages for each format (in Spanish)
Bus shelter

Bus shelters

from €92/face/week
minimum 1 week
Built into bus stops. Mostly seen by people on foot and by public transport users.
MUPI street panel

MUPIs

from €92/face/week
minimum 1 week
MUPI street panels (6-sheet size), part of the city’s street furniture. You’ll find them on the busiest streets and avenues.
Kiosk

Kiosks

from €95/face/week
minimum 1 week
Panels on top of newspaper kiosks, on the busiest streets and on wide avenues with heavy traffic.
Billboard

Billboards

from €78/billboard/week
minimum 14 days
Billboards in high-traffic areas, big enough to catch the eye of anyone going past.
Monopole billboard

Monopole billboards

from €500/month
minimum 6–12 months
Tall monopole billboards you can see from several kilometres away, in full view of every driver on the road.
Double-height MUPI

Double-height MUPIs

from €92/face/week
minimum 1 week
Twice the usual height, so they’re seen from further away and rise above the rest of the street furniture.
Digital screen

Digital screens

from €135/screen/week
minimum 1 week
Digital screens around the city, with moving ads that stand out from every other format.
Building wrap

Building wraps

from €400/month
minimum 1 month
A large printed wrap high up on the front of a building.
Street clock and thermometer

Street clocks

from €108/face/week
minimum 1 week
Clock-and-thermometer panels in central, busy spots: your brand next to the time and the temperature, which everybody glances at.
Jet panel in a metro station

Jet panels

from €130/face/week
minimum 1 week
Backlit landscape panels in metro and tram stations, seen up close by passengers while they wait.
Bus

Buses

from €1,150/4 weeks + vinyl
minimum 4 weeks
Your ad in vinyl on a city bus, from the rear panel to a full wrap. It travels every day through neighbourhoods, campuses and avenues where there’s hardly any other advertising.
Digital billboard

Digital billboards

from €220/screen/week
minimum 1 week
LED screens from 3 to 12 metres on avenues, approach roads and motorways. Your 8 or 10-second ad on a loop, by the week and with no printing.

What makes us different?

In an increasingly digital world, we think it’s essential for outdoor advertising
to make the jump to e-commerce, which is now so widespread.
Marco Visual is a Spanish outdoor advertising platform where SMEs plan and book campaigns online, with no middlemen. You can choose from more than 20,000 advertising sites (MUPIs, billboards, bus shelters, monopole billboards and digital screens) in 147 cities and 16 of the 17 autonomous communities of Spain. We have been trading since 2021 and send real photos of every campaign once it’s up.
Transparency icon

Transparency

You can see the price of every outdoor advertising site and all its details at any time. Follow your campaign’s status and next steps in real time on the unique link we create for each campaign.
Personalisation icon

Personalisation

Choose the sites, faces and weeks for your outdoor campaign that best fit your communication strategy and your budget. Plan ahead, set your goals and build the campaign that sets your brand apart.
Simplicity icon

Simplicity

Use the advanced filters and simple interface of our campaign planner (in Spanish) to set up your outdoor advertising campaign in under two minutes. Outdoor advertising is versatile: make the most of it and choose the sites that suit you best.
Scale icon

Scale

Over 20,000 sites in key locations all over Spain: MUPIs, billboards, bus shelters, digital screens, kiosks and more. You book them all the same way, whatever the city.
Transparency icon

Transparency

You can see the price of every outdoor advertising site and all its details at any time. Follow your campaign’s status and next steps in real time on the unique link we create for each campaign.
Personalisation icon

Personalisation

Choose the sites, faces and weeks for your outdoor campaign that best fit your communication strategy and your budget. Plan ahead, set your goals and build the campaign that sets your brand apart.
Simplicity icon

Simplicity

Use the advanced filters and simple interface of our campaign planner (in Spanish) to set up your outdoor advertising campaign in under two minutes. Outdoor advertising is versatile: make the most of it and choose the sites that suit you best.
Scale icon

Scale

Over 20,000 sites in key locations all over Spain: MUPIs, billboards, bus shelters, digital screens, kiosks and more. You book them all the same way, whatever the city.

Plan, book and track your outdoor advertising campaigns in real time

SEE OUR ADVERTISING SITES

We have more than 20,000 advertising sites, well placed on the busiest streets of Spanish towns and cities. Open our campaign planner (in Spanish) and have a look.

PLAN YOUR CAMPAIGN

Pick the sites and packages that suit you best and see the campaign price as you go.

BOOK ONLINE

Once the campaign is planned and we have confirmed the dates and sites, book it from your online proposal. It shows the amount, the IBAN to pay into and the reference to use for the bank transfer.

UPLOAD YOUR ARTWORK

Upload your artwork to the platform, following the specs of the sites you’ve chosen.

POSTER PRINTING

Leave it with us: we can print and deliver the posters for you. We guarantee top-quality paper and a message that reads clearly.

REAL-TIME TRACKING

Check on your campaign whenever you like. When the proposal is created you get an email with access to it, so you can follow the campaign as it happens.

Why book your outdoor advertising campaign with Marco Visual?

Illustration: reaching more people with outdoor advertising

Reach far more people

In Spain, the climate and the way of life mean people spend more and more time out and about. Outdoor advertising is the only medium that can reach a mass audience without being intrusive. Put your message on the best streets in town.

Illustration: building a relationship with your audience through outdoor advertising

Build a relationship with your audience

Make the most of the creativity of outdoor media and the flexibility Marco Visual gives you. Build presence with our networks and strengthen your brand. Speak to your target audience where other media can’t reach them.

Outdoor advertising combined with social media

Outdoor and social media, working together

Many studies show that recall of a social media campaign rises by more than 60% when it’s combined with outdoor advertising. Outdoor is known for prompting people to search online. Use eye-catching messages to make your 360° marketing more effective.

OUR CLIENTS

Growing with our outdoor advertising networks

43 logo
Asociación Española Contra el Cáncer logo
Caja Rural Central logo
El Ciruelo logo
FNAC logo
UCAM logo
ENAE logo
Midas logo
DOP Murcia Quesos logo
Fini Golosinas logo
Colegio de Economistas logo
Odiseo logo
Vistarreal logo
Colegio de Farmacéuticos logo
Bitec logo
Media Markt logo
Iconocars logo
Centros EnLínea logo
Krealia Comunicación logo
43 logo
Asociación Española Contra el Cáncer logo
Caja Rural Central logo
El Ciruelo logo
FNAC logo
UCAM logo
ENAE logo
Midas logo
DOP Murcia Quesos logo
Fini Golosinas logo
Colegio de Economistas logo
Odiseo logo
Vistarreal logo
Colegio de Farmacéuticos logo
Bitec logo
Media Markt logo
Iconocars logo
Centros EnLínea logo
Krealia Comunicación logo

What our clients say

Real businesses that already trust our outdoor advertising.

5.0
Based on 55 reviews
See all on Google
  • Coordinación Comunicación CSDAC
    Coordinación Comunicación CSDA
    1 week ago

    Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!

    Original review in Spanish See on Google
  • Laura Alcalá SánchezL
    Laura Alcalá Sánchez
    3 weeks ago

    Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado

    Original review in Spanish See on Google
  • Fede -PRT-F
    Fede -PRT-
    3 weeks ago

    Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!

    Original review in Spanish See on Google
  • Ouarda Boufous El KebirO
    Ouarda Boufous El Kebir
    1 month ago

    Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.

    Original review in Spanish See on Google
  • UAGNavarraU
    UAGNavarra
    2 months ago

    Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.

    Original review in Spanish See on Google
  • Jose Ruiz CánovasJ
    Jose Ruiz Cánovas
    2 months ago

    La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.

    Original review in Spanish See on Google
  • Pilar LanzuelaP
    Pilar Lanzuela
    2 months ago

    Hemos quedado muy satisfechos tanto con la campaña, como con el servicio, en especial de Alejandro. Pusimos una valla durante seis meses y el resultado ha correspondido con lo esperado.

    Original review in Spanish See on Google
  • Promoció Econòmica TarregaP
    Promoció Econòmica Tarrega
    2 months ago

    Hem treballat en dues ocasions amb Marco Visual per a la publicitat exterior en tanques publicitàries i el tracte i la professionalitat han estat exemplars. Moltes gràcies!

    Original review in Spanish See on Google

Guides and tips on outdoor advertising from our blog

For now, our blog posts are only in Spanish.

Go to the blog (in Spanish)
La Verdad article about Marco Visual
22 October 2021

Ads take to the streets

The Murcia newspaper La Verdad published an article about us on 22 October 2021. You can read the piece, in Spanish, at the link below…

Outdoor advertising sites in Murcia
MurciaEconomía article about Marco Visual
9 June 2021

Marco Visual: young Murcians open a new window on advertising

MurciaEconomía, another Murcia paper, ran a piece on us on 9 June 2021. You can read it, in Spanish, at the link below…

MurciaEconomía piece on Marco Visual

Case studies: projects with Marco Visual

Unisa Europa shop opening in Murcia
Upmarket women’s footwear brand Unisa Europa opened a new shop in Murcia. It wanted to make the most of the opening and the sales to promote its products and bring people into the new store. The result was an outdoor campaign that combined printed posters with digital screens. Campaigns like this tend to work very well, and this article explains how it went:
Caja Rural Central bank branch
The bank Caja Rural Central ran a loyalty-and-acquisition promotion: civil servants who recommended its Hipoteca Verde Funcionario (a mortgage with clear advantages over other kinds) to a fellow civil servant were given €120.
To get the word out, the bank added an outdoor advertising campaign to its plan. It defined its audience and catchment area and put its ad on the streets of Murcia, Alicante, Elche, Lorca and Cartagena.
The promotion, and the decision to use outdoor advertising to win new customers, were central to hitting its targets. This article looks at why.
Ecommerce Tour advertising campaign
The Ecommerce Tour, run by Ecommerce News, is a travelling event that visits cities across Spain to promote innovation and growth in e-commerce. At every stop, people from the industry share what they know, the trends they see and the approaches that work. That helps businesses and entrepreneurs succeed online.
To fill the venues and raise the event’s profile, Ecommerce News trusted Marco Visual with the outdoor advertising in the main cities on the tour: Murcia, Alicante, Valencia, León and Seville. This case study shows how a joined-up outdoor communication plan can make the difference when you are promoting an event.
FNAC outdoor advertising campaign
Black Friday is a big date for a lot of retailers, and FNAC was no exception. In a worldwide shopping event like this, brands compete for the attention of shoppers who are better informed and harder to please every year. With a solid, well-run advertising plan, FNAC managed to stand out from the crowd. It sold more and strengthened its position in the market. This case study explains how, by handling the whole outdoor campaign across several cities, we gave its 2024 Black Friday message more reach.
It also shows why outdoor advertising should be managed in one place and planned hand in hand with the rest of the campaign, so that every channel pulls in the same direction: outdoor, TV, social media, newspapers…

Pay for what you need

Our prices are dynamic, so you always get the best rate going at the time. To see what your campaign would cost, use the campaign planner (in Spanish) or ask us for a quote.

Choose your dates

Set the start and end dates of your advertising campaign.

Choose your sites

Pick the advertising sites where you want your business to appear.

Booking outdoor advertising, step by step

1

Plan your campaign on our website

Use the campaign planner on our website (in Spanish) to put together the outdoor advertising campaign that best fits your project’s needs and budget.
Once you’re in, you can choose the weeks you want your campaign out on the streets. Bear in mind the booking cycles. If you pick a single week, for example, the billboards are greyed out: most of them are sold in 2-week periods (14 days) or in 26-week blocks (6 months).
You can then browse the map or the list of sites and use the filters to find a particular spot: by type of site, city, postcode, or how close it is to a shop or a landmark…
Once you have the weeks and the sites for your campaign, click ‘Siguiente’ (Next). You’ll then see a campaign summary with the total price itemised (printing and posting included). We take care of everything. You just enter your contact details and click ‘Crear Campaña’ (Create campaign).
We then send you a link to ‘Mi Campaña’, your campaign page: a unique address you can share with colleagues or managers, with everything that matters about the campaign (chosen sites, weeks, price…). You can also download the guides for designing your posters there. And you can come back to the campaign whenever you like through that same link.
Open the campaign planner (in Spanish)
2

We confirm availability, then you book online

When you create the campaign, we check availability within 24 hours on working days and get back to you once the advertiser and the sites have been cleared. We do this because there are usually several proposals, and several sales reps, working on the same sites, and we need to be sure nothing will get in the way of your campaign.
Once it’s cleared, you can enter your billing details, pay by bank transfer and upload your campaign artwork. The proposal itself shows the IBAN, the amount and the payment reference, so you can do it all in one place, quickly and from anywhere.
If the campaign starts more than 90 days from now, you can secure the booking by paying just 10% and pay the remaining 90% at least 15 days before it starts.
Once you’ve paid, upload the transfer receipt so we can confirm your booking faster and get the campaign under way.
Remember to upload your artwork, following the guides on that page, before the deadline shown in the proposal (usually 7 days before the campaign starts).
You get email updates all the way through: artwork approved, payment received, sites (MUPIs, billboards, bus shelters, kiosks…) available and the campaign ready to be booked with payment…
3

Production, poster printing and launch

On the day your campaign starts, you get an email. Our posting crews photograph the street furniture (MUPIs, bus shelters…) or the large-format billboards carrying your poster. The photos go up on your campaign page, the link where you follow how it’s going. You can then download the photos, check that the posters have gone up properly and make sure they’re in the agreed locations.
These proof-of-posting photos are usually ready 24 to 48 hours after the campaign starts. Don’t worry about chasing them: we’ll email you again so you can take a look.
When the campaign ends, you’ll see a notice on your campaign link and get a message with a satisfaction survey and the chance to leave us a Google review. It helps us improve and keep giving you a better service.
Poster printingBinocularsPaper iconPoster printing iconSmall binoculars icon

For businesses outside Spain

We reply in writing in English, by email or WhatsApp. On the phone (+34 628 062 892) we speak Spanish.

All our sites (MUPIs, bus shelters, 8x3 m billboards…) are in Spain, and you book them just as a Spanish client would: a proposal, payment by bank transfer, and your artwork uploaded to the campaign page following each site’s guidelines (in Spanish).

Timings to bear in mind: we confirm availability within 24 hours on working days, artwork is normally due 7 days before the start, and proof-of-posting photos usually arrive 24 to 48 hours after launch. If the campaign starts more than 90 days away, paying 10% secures the booking; the rest is due at least 15 days before it starts.

Shall we talk about your campaign?

Use the campaign planner with real prices, or tell us your needs: we reply within 24 hours.

Campaign planner (in Spanish)