Find out how digital MUPIs can put your brand in front of more people in Spain’s busiest cities.
Digital MUPI street panels and DOOH screens for outdoor advertising campaigns
1920x1080 pixels
from €135/screen/week
Weekly
1920x1080 pixels
from €135/screen/week
Weekly
1920x1080 pixels
from €135/screen/week
Weekly
What is a digital MUPI?
A digital MUPI is an outdoor screen of around 75 to 85 inches, sited in premium locations, that plays video or still ads in a shared loop. The creative can be swapped in an instant. You can also schedule time slots, and the campaign goes live with no printing costs.
When to book an outdoor campaign on digital MUPIs
A digital MUPI is usually the same size as a standard MUPI, but it holds an HD screen that plays a video or a backlit still image. It suits established brands that want to build their brand: people start noticing it beyond the online world, and the message sticks for longer. It’s also a common choice for a product launch backed by a strong, eye-catching video (holidays, cars, soft drinks…). Plenty of advertisers use it for launching offers too (Black Friday, the sales, Christmas…), or simply for getting a message across.
This video shows some examples of successful campaigns you could run on digital advertising screens:
Digital MUPI locations across Spain
Most digital MUPIs are in city centres, stations, airports, car parks and other places where crowds are thickest. Some sit indoors, in shopping centres or in venues such as bars, restaurants and nightclubs…
Our digital advertising screens cover 53 Spanish cities. A few standout locations:
Pages in Spanish
Digital MUPIs in Madrid
Digital MUPIs in Málaga
Digital MUPIs in Valencia
Digital MUPIs in Barcelona
Digital MUPIs in Seville
Digital MUPIs in Valladolid
Digital MUPIs in Zaragoza
Digital MUPIs in Murcia
Digital MUPIs in Huelva
Digital MUPIs in Alcalá de Henares
Digital MUPIs in Pozuelo de Alarcón
Digital MUPIs in Alcobendas
Digital MUPIs in Alicante
Digital MUPIs in Móstoles
Digital MUPIs in San Sebastián
Digital MUPIs in Bilbao
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Advantages of advertising on digital MUPIs
In a town or city, digital MUPIs are a great way to get noticed: they’re sited where people pass and they’re very easy to see. When the light is low, their bright LED screens are even harder to miss.
- Striking visual advertising, on show 24/7 where footfall is highest.
- Strategic locations on the city’s main streets and avenues.
- Greater brand awareness and trust.
- Show-stopping creative that people remember.
- Short campaigns or long ones, with full flexibility.
- An unobtrusive format that improves message recall when run alongside social media campaigns.
Guide prices for digital screens
With digital screens, the price depends a great deal on the city and, above all, on the specific screen. Some start from €135 per screen per week; large-format screens, such as digital billboards and digital monopoles
| Example campaign | What’s included | Guide price |
|---|---|---|
| 1 screen · 1 week | Your ad in rotation on one central screen | from €135 |
| 5 screens · 2 weeks | Mini digital network at the best locations | from €1,350 |
| 10 screens · 2 weeks | Network covering the whole city | from €2,700 |
| Production | No printing needed: your digital creative (image or video) is all it takes | €0 |
The exact price of each advertising site is in the campaign planner
Digital MUPI screen sizes and resolution
The standard resolution for these screens is 1920 x 1080 pixels. At that resolution your ad is clearly visible in any weather or light, from around 50 metres away. Other digital formats exist too, from smaller screens to large-format LED screens
The video normally runs in a one-minute loop (this can vary from screen to screen). Videos, or spots, are usually 10 seconds long. So your video comes round once a minute, alongside 5 others.
Download our design guide for standard digital MUPI screens (PDF in Spanish).
Ready to give your business a lift and sell more?
Take a look at our advertising sites yourself: prices, locations, videos… Then use the campaign planner
Still have questions? We’re happy to advise, or to put a proposal together for you: get in touch and we’ll prepare a personalised quote for your digital MUPI campaign.
Frequently asked questions: digital MUPI advertising and its visual impact
How much does it cost to advertise on a digital MUPI?
It comes down to the location, how long the campaign runs and the number of screens booked. You’ll find every option in our campaign planner (in Spanish). Prices start at €135 per screen per week, with your spot rotating in the loop, and go up with the footfall at each screen. If you’d like to see exactly how rates are worked out, our guide to outdoor advertising prices
How far ahead should I book a campaign?
Outdoor advertising space is limited. Digital gives you more room. Nothing has to go to print and every minute has 6 slots, so you can book at shorter notice and there’s a better chance of finding an available screen. We recommend confirming the campaign at least 15 days before it starts. For dates that really matter (Black Friday, Easter, Christmas, Valentine’s Day…), book it 1 to 2 months ahead.
Can I change the video during the campaign?
In most cases, yes. Multiple changes may carry an extra cost. Some screens even let you set the playback times. If your campaign is going to need video changes, talk to us first: depending on the screens involved, we’ll work out the best solution with you.
When do I have to send (or upload) the campaign video?
The sooner the better. That leaves time to review it and make sure nothing is wrong. In principle, a design that reaches us 2 days before the start date is still in time. So the usual thing is to book ahead and put the finishing touches to the design closer to the date.
Can I use a still image instead of a video?
Yes, that’s no problem. We don’t recommend it, though. A well-produced video has far more impact, and stays in the memory far longer, than a still image. You’d be throwing away part of what this kind of outdoor advertising site can do.
Do I need council permission to run an outdoor advertising campaign on the street?
No. The digital screens you can book come under a public concession. As long as the campaign keeps to the standard rules (no alcohol or tobacco advertising, nothing obscene…), the council doesn’t get involved. Put simply, the council lets companies run these spaces and sell the advertising on them, which is how advertisers reach the public with their ads or their message.
For businesses outside Spain
You can write to us in English (email or WhatsApp) and we’ll answer in writing, in English. Phone us on +34 628 062 892 and we’ll answer in Spanish.
These screens are all in Spain. Send us your video (or still image) as a file, in principle up to 2 days before the start date. There’s nothing to print or post.
What our clients say
Real businesses that have already booked our outdoor advertising sites.
Based on 55 reviews
See all on Google 
Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in SpanishSee on Google
1 / 4
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in SpanishSee on Google
Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in SpanishSee on Google
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in SpanishSee on Google
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in SpanishSee on Google
1 / 2
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google
Explore other advertising formats at Marco Visual
Bus shelters
Built into bus stops, they mainly reach pedestrians and public transport users.
MUPIs
Street furniture panels on the city’s busiest streets and avenues.
Kiosks
Panels on kiosks along busy streets and wide avenues with heavy traffic.
Billboards
Large 8x3 m billboards in high-traffic areas, big enough to catch the eye of anyone passing by.
Monopole billboards
Towering roadside monopole billboards that drivers can see from several kilometres away.
Street clocks
A panel on top of a pole with a clock and thermometer, raised up so more people see it.
Jet panels
Backlit landscape panels in metro and tram stations, seen up close by people waiting.
Buses
Your ad wrapped onto a city bus, from the rear panel to the whole vehicle. It travels every day through neighbourhoods, campuses and avenues where there’s little other advertising.