MUPI street panels in Spain: rent faces and book your campaign online

1.20x1.75 m

from €92/face/week

Weekly

1.20x1.75 m

from €92/face/week

Weekly

1.20x1.75 m

from €92/face/week

Weekly

Rent advertising MUPIs in Spain’s busiest cities: choose your faces on the map and book your campaign online. Want to know what a MUPI is, or its exact size? It’s all in our complete MUPI guide

(in Spanish)

Campaign planner (in Spanish)

What is a MUPI?

A MUPI (from the French Mobilier Urbain pour l’Information, also called an OPPI) is a 1.20 × 1.75 m backlit advertising panel built into the street furniture on pavements, in squares and in pedestrian areas. You book it by the week and by the face, and it’s the format shops and SMEs rely on most to build frequency at street level.

When should you run an outdoor campaign on MUPIs?

MUPIs work very well for promoting events: there’s room to spell out the venue, who’s taking part and anything else people need to know. They’re also widely used for branding, so people start seeing your brand away from a screen and remember it better. Other common uses: launching offers (the sales, Black Friday, Christmas…) or opening new premises.

A few campaigns that have worked well on MUPIs:

Outdoor MUPI campaign in La Manga, Cartagena

MUPI locations available across Spain

You’ll find MUPIs mostly in town and city centres, at stations and airports, in car parks and wherever foot traffic is heaviest.

Our MUPIs are in 127 cities across Spain. Here are some of the main ones:

Pages in Spanish

Looking for a different area?

The map loads when you reach this section.

Why use MUPIs for outdoor advertising

Advertising MUPIs, also called OPPIs, are an excellent way to catch people’s attention in towns and cities, because they’re well placed and highly visible.

Eye-catching advertising that’s visible 24/7 in busy areas.
Prime spots on each city’s main streets and avenues.
Stronger brand awareness and trust.
Flexibility for both short and long campaigns.
An unobtrusive format that helps people remember the message when it runs alongside social media campaigns.

MUPI guide prices

The price of a MUPI depends on the city, the number of faces and the dates. Rates start from €92 per face per week (in Huelva) or €95 (in Murcia), and at the most sought-after sites in the big cities they reach €320. The table shows real examples of budget packages by city. There’s no minimum order, and you can also book single faces.

Guide totals per package: **they include printing and posting** the posters as well as the face rental. Drop us a line and we’ll break down each part for your campaign.
City	Example package	From
Roquetas de Mar	5 faces · 1 week	€635
Cartagena	10 faces · 2 weeks	€2,050
Huelva	10 faces · 2 weeks	€2,110
Murcia	10 faces · 2 weeks	€2,250
Castellón de la Plana	10 faces · 2 weeks	€2,250

You’ll find the guide price for each city under locations (in Spanish), and if you write to us we’ll confirm the exact price for your campaign. We break the numbers down in our guide to how much MUPI advertising costs (in Spanish).

MUPI size and dimensions

A standard MUPI measures 1.20 metres wide by 1.75 metres high, close to a UK 6-sheet. At that size your ad reads clearly and effectively in any weather and any light, from roughly 50 metres away.

MUPIs also share their format with kiosks (in Spanish), bus shelters and street clocks (in Spanish), so artwork is easier to manage when a campaign mixes more than one of these formats. You can download our print-ready artwork guide (PDF in Spanish), and read our blog post on how to prepare your design for print (in Spanish).

And the double-height MUPI? It carries two standard-sized posters, one above the other, on each side: four faces in all. It can be seen from further away and stands out from the rest of the street furniture. The price range on this page (€92 to €320 per face per week) covers this format too.

Get your brand seen with MUPIs and outdoor advertising

Prices, locations, photos: it’s all there for every site. Take a look for yourself in the campaign planner (in Spanish), then plan and book the outdoor campaign that suits your project best.

Still got questions? If you’d like our advice, or even a proposal from us, get in touch and we’ll put together a personalised quote for your MUPI advertising campaign.

Campaign planner (in Spanish)

FAQs about MUPI advertising and its visual impact

How much does it cost to advertise on a MUPI?

Three things set the price: the MUPI’s location, the campaign length and the number of sites booked. Our campaign planner (in Spanish) shows every option. A MUPI face normally costs €92 to €132 a week. In the big cities, the most sought-after sites go up to €320. For the full breakdown, read our article on how much MUPI advertising costs (in Spanish).

When should I book a campaign?

MUPI faces are first come, first served. As soon as someone books a face for a particular date, that face is taken and can’t be sold again. The more demand there is, the harder it is to get the exact MUPI you want. We recommend confirming your booking around two months before the start date. For peak dates like Christmas, Easter, Black Friday or Valentine’s Day, it’s best to book 4 to 6 months ahead.

Even so, cancellations come up now and then, and an unsold MUPI face can still be added to a campaign as late as 7 days before that week starts. If you’re after one, talk to the Marco Visual team.

Who prints the posters, and what does it cost?

We do all of that for you. Once you’ve chosen your sites in the campaign planner, clicking ‘Siguiente’ (Next) shows you what printing and posting will cost. For a MUPI, posters start at €35 per face.

When do I need to send or upload the artwork?

Send the MUPI artwork as early as you can, so the printers have time to check it and confirm everything’s fine. In principle, we can accept artwork up to 7 days before the campaign begins. That’s why the usual approach is to book the MUPIs months in advance and finish the design as the date draws near.

MUPI, mupping, mapi, OPPI, puppi… which is it?

The most widespread term is MUPI, a French acronym for Mobilier Urbain pour l’Information. The English equivalent, OPPI (Optical Point of Promotion and Information), is also used in Spain, although in the UK trade you’d simply call it a 6-sheet. Either way, it means the same thing. The other variants, such as mapi or mupping, are usually mistakes by people who heard the word MUPI and wrote it down differently.

Do I need the council’s permission to run an outdoor advertising campaign in the street?

No. The MUPIs you can book are part of a public concession, so provided the usual restrictions are respected (nothing involving alcohol, tobacco or obscene messages…), the council doesn’t step in. In practice, the council grants these spaces to companies that sell the advertising on them, so advertisers can promote themselves or put their message in front of local people.

For businesses outside Spain

Write to us in English by email or WhatsApp and you’ll get a written reply in English. If you’d rather phone (+34 628 062 892), we’ll answer in Spanish.

All the MUPIs on this page are in Spain. Just send us your print-ready artwork, in principle up to 7 days before the start date: we take care of printing and posting.

C
Coordinación Comunicación CSDA
1 week ago
Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in Spanish
1 / 4
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L
Laura Alcalá Sánchez
3 weeks ago
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in Spanish
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F
Fede -PRT-
3 weeks ago
Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in Spanish
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O
Ouarda Boufous El Kebir
1 month ago
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in Spanish
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U
UAGNavarra
2 months ago
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in Spanish
1 / 2
See on Google
J
Jose Ruiz Cánovas
2 months ago
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google

Explore other advertising formats at Marco Visual

Bus shelters

Built into bus stops, they mainly reach pedestrians and public transport users.

Kiosks

Panels on kiosks along busy streets and wide avenues with heavy traffic.

Billboards

Large 8x3 m billboards in high-traffic areas, big enough to catch the eye of anyone passing by.

Monopole billboards

Towering roadside monopole billboards that drivers can see from several kilometres away.

Street clocks

A panel on top of a pole with a clock and thermometer, raised up so more people see it.

Jet panels

Backlit landscape panels in metro and tram stations, seen up close by people waiting.

Digital MUPIs

Digital screens around the city, with moving ads that stand out from every other format.

Buses

Your ad wrapped onto a city bus, from the rear panel to the whole vehicle. It travels every day through neighbourhoods, campuses and avenues where there’s little other advertising.