Large-format billboards across Spain: prices and locations

8x3 metres

from €78 per billboard a week

Two weeks / six months

8x3 metres

from €78 per billboard a week

Two weeks / six months

8x3 metres

from €78 per billboard a week

Two weeks / six months

A billboard can give your business a real lift, making your brand more visible and more credible across Spain.

Campaign planner (in Spanish)

What is a billboard?

Billboards are large-format panels (in Spain the standard size is 8 × 3 m) put up on vacant plots, on gable-end walls and along the roads into town. They are the classic format for mass visibility in front of passing traffic, and they are normally booked in 14-day periods.

If what you want is an LED screen rather than a printed poster, that is a digital billboard (in Spanish): many are the same 8 × 3 m size, and your 8 or 10-second ad plays on a loop, with no printing and by the week.

When does a billboard campaign make sense?

Because of their size, billboards can carry more content than most outdoor advertising formats. Large-format billboards are very effective for promoting services where traffic is heavy. One of their most common uses is promoting a service: an image that shows what it involves, a few details about your company, and the panel placed close to the areas you want to reach. They are also widely used for branding, so that people see your brand in the street, not just on a screen, and remember it better. Other frequent uses are launching an offer (at Christmas, in the sales, on Black Friday…), opening new premises, or even directions to help people find you.

A few examples of successful campaigns you can run on billboards:

Billboard locations available across Spain

Businesses advertise on billboards mainly where traffic is heavy: on the way in and out of towns and industrial estates. Sites next to stop signs and traffic lights work well too: cars pull up and sit in front of the panel for several seconds, which makes the ad work harder.

Behind the wheel, attention goes to one task only: what is on the road ahead. The impact is guaranteed. Few formats get seen and remembered as much.

Our billboards cover almost every part of Spain. Here are some of our standout locations:

Pages in Spanish

Need a different area?

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Why advertise on roadside billboards

Sheer size makes a large-format billboard hard to ignore. And because it is usually well placed, it is highly visible.

Eye-catching visual advertising with 24/7 visibility in high-traffic areas.
Well-placed sites on main roads and on the way in and out of town.
Greater brand awareness and trust.
Flexibility for long-running campaigns, with plenty of sizes to choose from.
A non-intrusive format that, alongside social media campaigns, helps your message stick.

Also worth a look: if you want a big ad inside the city, not just on the approach roads, a vinyl-wrapped bus carries it through the centre and out into the neighbourhoods. It is all explained on the page about bus advertising (in Spanish).

Billboard guide prices

Billboard prices depend on the city, the exact spot (how much traffic goes past), how many billboards you book and your dates. Billboards are booked in 2-week periods. Rental starts at €78 per billboard per week, in other words €156 per period; in the busiest locations it goes up to €300 a week. The table shows real examples of budget networks in each city. There is no minimum order: you can also book single billboards.

Network prices are a guide. They **include printing and posting** the posters on top of renting the billboards. Ask us and we will break down each part of the price for your campaign.
City	Example network	From
Los Alcázares	5 billboards · 1 period (2 weeks)	€1,000
Murcia	5 billboards · 1 two-week period	€1,140
Cartagena	5 billboards · 1 two-week period	€1,160
Almería	5 billboards · 1 two-week period	€1,180
León	5 billboards · 1 two-week period	€1,260
Valencia	5 billboards · 1 two-week period	€1,280

Each city has a guide price, listed under locations (in Spanish); drop us a line for the exact figure. Every line of that figure is explained in our guide to what a billboard costs (in Spanish).

Billboard sizes

The standard billboard measures 8 metres wide by 3 metres high. But no other format comes in so many variations. Two panels are often joined to make an 8x6 m or a 16x3; other panels are portrait (3 wide by 8 high) or half-size (4x3)… At these sizes, the ad can be read clearly from more than 100 metres away in many cases. 8 × 3 m digital billboards (in Spanish) have their own page, with weekly prices.

You can download our guide to getting large-format artwork, billboards included, ready for print (PDF in Spanish). Our blog also explains how to prepare your artwork for print (in Spanish).

Get your brand seen with large-format billboards and outdoor advertising

Photos, prices, locations: the campaign planner (in Spanish) shows you everything about each site, so you can plan and book the outdoor campaign your project needs, all by yourself.

Still got questions? We can give you advice, or go further and prepare a proposal. Write to us and you will get a quote built around your roadside billboard campaign.

Campaign planner (in Spanish)

Roadside billboards: frequently asked questions

How much does it cost to advertise on a billboard?

Location, campaign length and the number of sites all play a part, but size matters most. You can compare the options in our campaign planner (in Spanish). Renting an 8x3 m billboard for two weeks usually costs between €156 and €192 (€78 to €96 a week). On the busiest roads it reaches €600 per two-week period. Always factor in printing and posting. A paper poster starts at €100; for longer campaigns, lightweight PVC can reach €400. For more detail, our blog works through what a billboard really costs (in Spanish), with real prices and every factor that shapes the budget.

How far ahead should I book my campaign?

In outdoor advertising, it’s first come, first served. Once someone books an advertising site for a date, that site is blocked for that date and cannot be sold to anyone else. So with more demand comes less chance of getting exactly the site you want. Our advice: have the campaign booked two months before it starts. For big dates such as Valentine’s Day, Easter, Black Friday or Christmas, we recommend sorting it out 4 to 6 months in advance. Billboards have one more catch. If a panel is tied up in a long-term contract, you are unlikely to get it. With a little flexibility on locations, though, finding the right billboard (and an available one) is rarely difficult.

Who takes care of printing the design, and what does it cost?

Leave it all to us. Pick your sites in the campaign planner (in Spanish), click ‘Siguiente’ (Next) and you’ll see the price of printing and posting the posters. With billboards, as mentioned above, that figure depends heavily on the material. A billboard that stays up for two or four weeks goes up on paper, which costs €80 to €100. For a six-month booking, the poster has to be printed on lightweight PVC (similar to the PVC used for building wraps) or vinyl, and then the cost can be closer to €400. Some jobs cost more still. When putting the poster up means hiring a crane, the price can go up further.

What is the deadline for sending (or uploading) the design?

As early as you can, so the printer has time to check it and confirm that everything is fine. In principle, the deadline for sending the design is 15 days before the campaign starts. That’s why the norm is to book months ahead and finalise the artwork as the date approaches. If your campaign needs a tighter turnaround, just ask. We will look at your case and tell you whether the design can come in a little later.

Do I need council permission to put an outdoor advertising campaign up in the street?

No, you don’t. The billboards on offer come from a public concession. Provided the standard restrictions are met (no ads for alcohol or tobacco, and nothing obscene…), there is nothing to clear with the council. In essence, the council grants these spaces to companies so they can market them and advertisers can get their ads and their message in front of the public.

Can I book single billboards, or is there a minimum?

You can book them one at a time or as a network, whichever suits your campaign: there is no minimum order. For an SME, the usual approach is to group several billboards in one area to strengthen coverage. But if only one particular spot matters to you, a single billboard can be booked too. In the campaign planner you choose exactly the billboards you want and see the price before you book.

What affects the price of a billboard?

Five things, mainly. The city, the exact location (how much traffic goes past), the size of the billboard and the length of the campaign, which is booked in two-week periods. Then there is the print material, which changes with the number of weeks it stays up. That is why a billboard on a busy road into town costs more than one on a minor road. You can find the guide price for each city on its locations page.

For businesses outside Spain

Get in touch in English, by email or WhatsApp, and we will reply in writing, in English. If you ring us (+34 628 062 892), the call will be in Spanish.

All of these billboards are in Spain. Send us the finished artwork as a file at least 15 days before the start date. We then print it and put it up.

C
Coordinación Comunicación CSDA
1 week ago
Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in Spanish
1 / 4
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Laura Alcalá Sánchez
3 weeks ago
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in Spanish
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Fede -PRT-
3 weeks ago
Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in Spanish
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Ouarda Boufous El Kebir
1 month ago
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in Spanish
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UAGNavarra
2 months ago
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in Spanish
1 / 2
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Jose Ruiz Cánovas
2 months ago
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google

Explore other advertising formats at Marco Visual

Bus shelters

Built into bus stops, they mainly reach pedestrians and public transport users.

MUPIs

Street furniture panels on the city’s busiest streets and avenues.

Kiosks

Panels on kiosks along busy streets and wide avenues with heavy traffic.

Monopole billboards

Towering roadside monopole billboards that drivers can see from several kilometres away.

Street clocks

A panel on top of a pole with a clock and thermometer, raised up so more people see it.

Jet panels

Backlit landscape panels in metro and tram stations, seen up close by people waiting.

Digital MUPIs

Digital screens around the city, with moving ads that stand out from every other format.

Buses

Your ad wrapped onto a city bus, from the rear panel to the whole vehicle. It travels every day through neighbourhoods, campuses and avenues where there’s little other advertising.