Bus shelter advertising all over Spain

1.20x1.75 m

from €92/face/week

By the week

1.20x1.75 m

from €92/face/week

By the week

1.20x1.75 m

from €92/face/week

By the week

See how bus shelter advertising strengthens your brand image and puts it in front of a mass audience.

Campaign planner (in Spanish)

What is bus shelter advertising?

Bus shelter advertising uses backlit posters measuring 1.20 × 1.75 m, fitted into the shelters at bus stops. It reaches people on foot and in passing traffic, with long dwell times (people waiting for the bus), and by booking a network you can cover specific neighbourhoods or a whole city.

Want the ad on the bus itself rather than at the stop? Have a look at our page on bus advertising (in Spanish): formats from the rear of the bus to a full wrap, in 4-week blocks.

When to book an outdoor advertising campaign on bus shelters

A bus shelter is a natural choice for promoting events: the poster has room for the venue, who’s taking part and any other details that matter. Shelters sit right at the bus stop. People walking or driving past see your message, and above all so do the people who spend several minutes waiting for the bus. Because there are shelters in every kind of location, you can target a very local audience and aim your campaign at exactly the people you want to reach. Many advertisers book them for branding as well: people get used to seeing the brand outside a digital context, and it stays with them longer. They’re also a common choice for launching special offers (Black Friday, the sales, Christmas…) and for opening new premises.

Here are some successful campaigns run on bus shelters:

Outdoor MUPI panel on a bus shelter in Molina

Outdoor MUPI panel on a bus shelter in Seville

Bus shelter locations available

Bus shelters are an outdoor advertising format found mainly in town and city centres, in residential developments and in the small outlying districts of every city. They tend to sit at key points on local bus routes, where people often wait for several minutes.

We offer bus shelter advertising in many Spanish cities. Here are some of our top locations:

Pages in Spanish

Interested in another area?

The map appears once you scroll down to this section.

Why advertise on bus shelters

Bus shelters are close cousins of kiosks and MUPIs (6-sheet street panels), since they’re the same size. They’re an excellent way to grab people’s attention in towns and cities, thanks to their strategic locations and high visibility.

Eye-catching visual advertising with 24/7 visibility in high-traffic areas.
Strategic locations, with people in front of your message or artwork for minutes at a time.
Greater brand awareness and trust.
Flexibility for short and long campaigns.
Key points on people’s daily routes through the city.
A non-intrusive format that improves message recall when paired with social media campaigns.

Guide prices for bus shelter advertising

Every shelter has its own price, depending on the city, the location (how many people pass by) and the dates. Rates run from €92 per face per week up to €350 at the most sought-after shelters in Madrid. These examples are a guide only. There’s no minimum order, and single faces can be booked too.

Example campaign	What’s included	Guide price
1 face · 1 week	One bus shelter on a busy street	from €92
5 faces · 2 weeks	Mini network covering a neighbourhood or a high street	from €920
10 faces · 2 weeks	Network covering the whole city	from €1,840
Printing and posting	Poster per face: the campaign planner shows the cost before you book	from €35 per poster

You can see the exact price of each advertising site in the campaign planner (in Spanish), and the guide price for your city under locations (in Spanish). Write to us and we’ll confirm a firm price for your dates.

Bus shelter advertising dimensions

The standard bus shelter poster is 1.20 metres wide and 1.75 metres high. At this size, your ad can be read clearly from around 50 metres away, whatever the weather or the light.

As we mentioned above, the bus shelter format matches the size of MUPI street panels, kiosks (in Spanish) and street clocks (in Spanish). If a campaign uses more than one of these types of advertising site, handling the artwork is simpler. Our guide to preparing artwork for the printer is (PDF in Spanish), and the blog has a post on how to get your design ready for printing (in Spanish).

Make your brand more visible with bus shelters and outdoor advertising

Browse our advertising sites for yourself (prices, locations, photos…), then plan and book the outdoor campaign that best suits your project in the campaign planner (in Spanish).

Still unsure? We can advise you, or even draw up a proposal: contact us for a personalised quote for your bus shelter campaign.

Campaign planner (in Spanish)

Frequently asked questions about bus shelter advertising

How much does bus shelter advertising cost?

It depends on where the shelter is, the length of the campaign and the number of sites you book. They cost about the same as MUPIs and kiosks. In our campaign planner (in Spanish) you can see all the options. Each bus shelter face usually costs between €92 and €142 a week; in Madrid it reaches €350 (in Barcelona, €260). If you want to dig deeper into rates and what drives the cost, it’s all explained in our article on what it costs to advertise on bus shelters (in Spanish).

When do I need to book a campaign?

Bus shelter space is strictly limited. Once a shelter is reserved for a date, it’s locked and can’t be sold to anyone else. As demand rises, it gets harder to secure the exact shelter you need. Our advice is to confirm your booking about two months before the campaign starts. For major dates (Easter, Black Friday, Christmas, Valentine’s Day), plan it 4 to 6 months ahead.

Every so often a booking is cancelled or a shelter is left unsold, and it can still be added to a campaign until 7 days before that week begins. If you want one, contact the Marco Visual team.

Who prints the ad (the design), and how much does it cost?

We take care of everything. Choose your sites in the campaign planner and, when you click ‘Siguiente’ (Next), the printing and posting cost appears straight away. With bus shelters, posters cost from €35 per face, just as with MUPIs and kiosks.

When do I have to send (or upload) the design?

Send us your artwork as early as possible: the printer needs time to check it over and make sure it’s all correct. As a rule, we can still take it up to 7 days before your start date. That’s why most advertisers book the shelter months ahead and finalise the design as the date gets closer.

Do I need permission from the local council to run an outdoor advertising campaign in the street?

No. Every bus shelter you can book is run under a public concession, so provided you stick to the usual restrictions (nothing promoting alcohol or tobacco, nothing obscene…), the council stays out of it. In other words, the council hands these spaces over to companies to sell, and that’s how advertisers can promote their brand or get their message across to the public.

For businesses outside Spain

You can email us or message us on WhatsApp in English and we’ll reply in writing, in English. Phone calls (+34 628 062 892) are answered in Spanish.

The shelters listed here are all located in Spain. We normally need your print-ready artwork no later than 7 days before the campaign begins, and we’ll handle the printing and posting.

C
Coordinación Comunicación CSDA
1 week ago
Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in Spanish
1 / 4
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L
Laura Alcalá Sánchez
3 weeks ago
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in Spanish
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F
Fede -PRT-
3 weeks ago
Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in Spanish
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O
Ouarda Boufous El Kebir
1 month ago
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in Spanish
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U
UAGNavarra
2 months ago
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in Spanish
1 / 2
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J
Jose Ruiz Cánovas
2 months ago
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google

Explore other advertising formats at Marco Visual

MUPIs

Street furniture panels on the city’s busiest streets and avenues.

Kiosks

Panels on kiosks along busy streets and wide avenues with heavy traffic.

Billboards

Large 8x3 m billboards in high-traffic areas, big enough to catch the eye of anyone passing by.

Monopole billboards

Towering roadside monopole billboards that drivers can see from several kilometres away.

Street clocks

A panel on top of a pole with a clock and thermometer, raised up so more people see it.

Jet panels

Backlit landscape panels in metro and tram stations, seen up close by people waiting.

Digital MUPIs

Digital screens around the city, with moving ads that stand out from every other format.

Buses

Your ad wrapped onto a city bus, from the rear panel to the whole vehicle. It travels every day through neighbourhoods, campuses and avenues where there’s little other advertising.