Find out how a building wrap can make your brand go viral, reach a mass audience and stick in people’s minds.
Building wraps for façades and side walls: large format, maximum impact
Variable size
from €400 per month
Monthly
Variable size
from €400 per month
Monthly
Variable size
from €400 per month
Monthly
What is a building wrap?
A building wrap covers a façade or a blank side wall with a large-format print, often hung on scaffolding during building or refurbishment works; on a side wall it’s also known as a wallscape. In city centres no other format has more visual impact, and it’s booked by the month or in two-week periods.
When should you use building wraps in an outdoor campaign?
Their sheer size means building wraps can hold more content than a typical outdoor advertising site. The large-format ones go up at the busiest points in a city, where thousands of people pass every day. They’re very often used for branding, to reinforce how people see your brand. The messages tend to be the kind that go viral on social media. Something funny or hard-hitting, a famous actor, a clever idea… Another common use is launching offers (Black Friday, the sales, Christmas…) or opening a new business.
Here are a few examples of successful building wrap campaigns:
Building wrap locations across Spain
Companies use building wraps to advertise. The wraps usually go where footfall is high, in the centre of the main cities. Most are on buildings undergoing works, on blank side walls (gable ends) or on the exposed walls where buildings of different heights meet.
Broadly speaking, there are two kinds of façade wrap. One covers almost the entire front of a building: the creative is usually very striking, it takes a sizeable investment, and it tends to catch the eye of absolutely everyone who walks past. Then there are wallscapes, on the side walls of buildings in busy areas. They come in many sizes. Often, though, they’re roughly the size of a billboard: 8x3 metres.
We offer building wraps in several parts of Spain. If you’re after a wrap on a façade, though, it’s best to ask us: the sites are short-lived (they normally depend on works on the building) and they change constantly. Not all of them are on the website at any one time. Even so, we can source one almost anywhere.
Pages in Spanish
Building wraps in Madrid
Building wraps in Barcelona
Building wraps in Mazarrón
Building wraps in Xàtiva
Building wraps in A Coruña
Building wraps in Las Palmas de Gran Canaria
Building wraps in Alcantarilla
Building wraps in Águilas
Building wraps in Almería
Building wraps in Badalona
Building wraps in Cornellà de Llobregat
Building wraps in Terrassa
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Why advertise on building wraps
If you want to grab people’s attention, a large-format building wrap is hard to beat: first because of its size, then because of its strategic location and how visible it is.
- Eye-catching visual advertising, visible 24/7 in high-traffic areas.
- Strategic locations in the main parts of the city, with huge numbers of people walking past.
- Your brand gains awareness and trust.
- Memorable creative that spreads easily on social media.
- A non-intrusive format that helps the message stick when combined with social media campaigns.
Building wrap guide prices
With building wraps the price varies more than with any other format. It depends on the size in square metres and, above all, on the façade: a side wall in a residential neighbourhood doesn’t cost the same as a façade on a central square in Madrid. Bookings are usually monthly. Large façade wraps are booked in two-week periods.
| Example campaign | What’s included | Guide price |
|---|---|---|
| Wallscape on a side wall (8x3 m) | Monthly site rental | from €400 / month |
| Side-wall installation | Installing and removing the wrap | from €1,000 |
| Large wrap on a central façade | Large formats on squares and prime streets (e.g. Madrid) | €40,000–€70,000 / two weeks (up to €150,000) |
These sites keep rotating (it depends on building works and which façades are available). So the best thing is to drop us a line with your city and budget, and we’ll send you what’s actually available right now. In the campaign planner
Building wrap sizes
Building wrap sizes vary enormously. They depend on the type of façade and on the location. There’s normally no set format, apart from the billboard-style wallscapes on side walls, which usually come in the standard 8x3 m size. Some wraps are over 50 square metres, others over 150… At these sizes the advert is often clearly readable from more than 100 metres away, and neither pedestrians nor passing traffic can miss it.
Download our guide to preparing large-format artwork (PDF in Spanish): your design needs adapting to the exact size of the wrap you book before it goes to print. There’s also a blog post on getting your design ready for the printer
Ready to go viral and make your brand unforgettable?
Browse the advertising sites on our website for yourself: prices, locations, photos… After that, the campaign planner
Got questions, or want us to advise you and even put a proposal together for you? Contact us and you’ll get a personalised quote for your façade wrap campaign.
Frequently asked questions about façade wraps and their visual impact
How much does it cost to advertise on a building wrap?
What a building wrap costs comes down to where it is, how long the campaign lasts and, above all, its size. For a wallscape the size of an 8x3 m billboard on a blank side wall, the price isn’t far off a billboard’s; what costs more is putting the wrap up. We’re talking roughly €400 a month and around €1,000 for installation. Wraps on façades overlooking squares, in Madrid for example, are another story: rental plus installation usually comes to around €40,000–€70,000 per two-week period, and the most expensive can reach €150,000. Seasonality, size and location make a big difference. Many wraps are listed on our website, but they come and go: they usually depend on building works, and the locations keep changing. So always ask us, just in case. For a breakdown of what makes up the final price, see our guide to how an outdoor advertising budget is put together
When should I book a campaign?
Outdoor advertising works on exclusivity: a site booked by one advertiser for certain dates is off the market for anyone else. High demand makes it harder to reserve the exact site you want. Projects like this take time, and since the message is usually eye-catching and meant to stick, you need to think ahead. The sites available for wraps keep changing. As soon as you have a rough budget and know which city you want to advertise in, get in touch. We’ll come back with the workable options about a month ahead, so there’s time to check everything, print it, put it up… Putting a wrap up usually means installation permits, a team of fitters, cranes… So it’s a slow process that needs plenty of notice.
Who prints the artwork, and how much does it cost?
We look after all of it. Once you’ve picked your sites in the campaign planner (in Spanish), click ‘Siguiente’ (Next) and the cost of printing and posting the artwork appears. For billboards on the side of a building, as we said above, the price varies a lot with the material. Paper is used for billboards posted for two or four weeks, at €80 to €100. For six months it has to be printed on lightweight PVC or on vinyl, and the cost is closer to €400. Sometimes it costs more still, because putting the billboard up means hiring a crane. For façade wraps, the booking price already includes printing and installation.
Do I need council permission to run an outdoor advertising campaign in the street?
No, there’s nothing for you to apply for. Every building wrap we can book for you is on a site operated under a public concession. Keep to the usual restrictions (no ads for alcohol or tobacco, no obscene messages…) and the council doesn’t step in. In practice, the council grants companies the right to sell these spaces, which is how advertisers get to put their brand or message in front of local people.
For businesses outside Spain
Emails and WhatsApp messages in English get a written answer in English. Phone calls (+34 628 062 892) are handled in Spanish.
All our building wraps are on buildings in Spain. Send us the final artwork and we take care of printing and installation. We usually put options forward about a month ahead, leaving time to check the design and get it printed and installed.
What our clients say
Real businesses that have already booked our outdoor advertising sites.
Based on 55 reviews
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Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in SpanishSee on Google
1 / 4
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
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Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in SpanishSee on Google
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in SpanishSee on Google
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in SpanishSee on Google
1 / 2
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google
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