Outdoor advertising in La Rioja: over 200 sites in Logroño and across the region
Prices in La Rioja · per face per week
- 8x3 m billboardsfrom €82
- 6-sheet MUPIsfrom €112
- Bus sheltersfrom €112
Prices exclude VAT · printing and posting from €35 per face
Outdoor advertising sites in La Rioja
In La Rioja we have more than 200 outdoor advertising sites, clearly concentrated in Logroño, with a handful in Alfaro, Lardero, Santo Domingo de la Calzada, Fuenmayor, Agoncillo, Varea and El Cortijo. According to census figures from Spain's National Statistics Institute (INE), the region had 326,803 inhabitants on 1 January 2025. It is organised around the AP-68 Bilbao-Zaragoza motorway, the A-12 to Pamplona and the A-13, the backbone of the Logroño ring road, and this makes the city's avenues and the motorway approaches high-traffic advertising locations. Add to that the weight of the wine sector, which accounts for 6.5% of regional GDP and some 12,210 jobs according to a report by AFI (an economics consultancy) for the Interprofesional del Vino (the national wine trade body), along with an agri-food and manufacturing base that strengthens the appeal to advertisers in sectors such as car dealerships, retail, banking and hospitality.
Logroño accounts for practically the entire inventory. We cover its main arteries with bus shelters on Gran Vía, Avenida de la Paz, Vara de Rey, Avenida de Madrid, Avenida de Burgos, Jorge Vigón and Madre de Dios; billboards on the A-13 motorway approaches towards the seminary, Las Gaunas and Centro Comercial Berceo; more billboards on Avenida Lope de Vega, the LO-20 ring road and around the Mercarioja wholesale market; and MUPI street panels right in the town centre, from Plaza del Mercado and Portales to Avenida de Colón, Pérez Galdós and Marqués de Murrieta. Outside the capital, Marco Visual offers billboards on the AP-68 near Lardero, on Avenida Zaragoza in Alfaro and at the entrance to Santo Domingo de la Calzada on the road from Logroño, along with bus shelters in Varea and El Cortijo.
Advertising in La Rioja has a clear seasonal peak in September, with the Fiestas de San Mateo and the Vendimia Riojana (grape harvest festival), officially listed as festivals of National Tourist Interest in 1980. For just over a week they fill Logroño with visitors and concentrate footfall on Gran Vía, the Espolón promenade and Vara de Rey. On top of that comes the continuous flow of wine tourism, with more than 300,000 visitors a year spread across the Rioja Alta and Rioja Oriental wine routes, according to ACEVIN (the wine towns association). This keeps a steady trickle of passing visitors coming through in spring and autumn. Retail peaks come with the sales, back to school and the festive season, with the Berceo and Parque Rioja shopping centres, on the capital's western ring road, as the main commercial hubs. For an advertiser, this sets out clear windows: brand awareness around San Mateo, customer acquisition during the peak shopping periods and year-round local presence on the radial avenues used every day by people across the Logroño metropolitan area.
In our campaign planner you can check the price of MUPIs and every other advertising site, real photos, the exact location, Google Street View, descriptions and nearby points of interest, dimensions, print format… Best of all, you can filter the sites and pick the ones you want, then plan and book the outdoor advertising campaign
Some links open pages in Spanish
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Explore the different outdoor advertising formats in La Rioja
Marco Visual is an online platform for managing and booking campaigns on outdoor advertising sites. Our website gives you all the information you need to plan and book an outdoor campaign. Get to know each site and its features: price, real photos, format, minimum booking period and other terms.
Outdoor sites are ideal for promoting events, with room on the ad for the venue, who is taking part and every other detail that matters. They are also widely used for branding, so that people start seeing a brand away from the screen and remember it better. Other common uses are launching offers (Black Friday, the sales, Christmas…) and opening new shops.
Here are some of our campaigns on different outdoor advertising sites:
The benefits of outdoor advertising in La Rioja
La Rioja is a small market in population terms but a dense one for consumer spending, and very concentrated geographically, which makes outdoor advertising especially efficient: with a single network of advertising sites in Logroño you reach almost half the regional population, since the capital has 152,626 inhabitants according to 2025 data from the city's Observatorio de la Ciudad, against 326,803 for the region as a whole. La Rioja's GDP per capita stands at €32,828, 6% above the Spanish average according to CaixaBank Research. The positive internal migration balance from Lardero, Villamediana de Iregua and Albelda de Iregua adds a suburban audience that travels along Avenida de Burgos, Avenida de Madrid and the ring road every day. All of this makes the bus shelters and MUPIs in the centre, along with the A-13 billboards, a channel with near-total reach across La Rioja's core consumer market.
The calendar works in your favour too. In September, the Fiestas de San Mateo and the Vendimia Riojana, which hold National Tourist Interest status, multiply footfall on Gran Vía, the Espolón and Vara de Rey for a week, and wine tourism keeps visitor numbers high in spring and autumn. There is also a busy retail season at Berceo and Parque Rioja during the sales and the festive period, with constant road traffic on Avenida de Lope de Vega and the road out towards Mendavia. In La Rioja, outdoor is particularly useful for car dealerships and motoring services (with billboards on approach roads and industrial estates), retail and fashion (bus shelters on Gran Vía and Avenida de la Paz), banks and insurers (MUPIs in Plaza del Mercado and on Portales), restaurants and wineries with their own shop, clinics and private health centres, training and universities, and estate agents.
Compared with a digital-only strategy, outdoor brings two things that carry weight in La Rioja: local brand awareness at a low cost per impact, and a closer local presence, which matters in a region with a strong identity and consumers who value businesses close to home. Combined with social media and regional radio, OOH closes the funnel and builds frequency with an audience that mostly gets around by car, along the radial avenues and the ring road. For advertisers based outside the region, a short two-week campaign on Gran Vía bus shelters and A-13 billboards works as a brand test before scaling up to other markets with a similar profile, such as Pamplona, Burgos or Vitoria.
In your marketing and communications strategy, outdoor advertising sites are essential for reaching your audience. They are an excellent way to catch the eye of people out and about in town, thanks to well-chosen locations and high visibility.
- Eye-catching visual advertising with 24/7 visibility in high-traffic areas.
- Strategic locations on the city’s main streets and avenues.
- Wide coverage: a presence in Spain’s main cities and regions.
- High visibility in carefully chosen spots for the greatest impact.
- Geographic targeting: choose the areas and neighbourhoods where your target audience is.
- Greater brand awareness and trust.
- Flexibility for short and long campaigns.
- A non-intrusive medium that helps the message stick when combined with social media campaigns.
Some of the links in the areas below open pages in Spanish.
Outdoor advertising in Logroño
- Population: 152,626 inhabitants according to the Observatorio de la Ciudad de Logroño (2025)
- Gender split: approximately 52.8% women and 47.2% men
- Average age: around 45.5 years
- Purchasing power: above average, with an economy based on the wine sector, services, retail, banking and agri-food manufacturing
- Economic activity rate: around 60%, with a strong presence in services, retail, public administration, healthcare and hospitality
- Relevance for advertising: the regional capital, home to almost half of La Rioja's population and the bulk of its consumer spending, with cross-flows of residents and commuters from the metropolitan area
The capital and economic centre of La Rioja, Logroño had 152,626 inhabitants at the end of 2025 according to the Observatorio de la Ciudad, and a metropolitan area of some 196,000 inhabitants (60% of the regional population) that includes Lardero, Villamediana de Iregua and Albelda de Iregua. The city combines a largely pedestrianised old town around Portales, Calle Laurel and Plaza del Mercado with a surrounding belt of radial avenues (Madrid, Burgos, Lope de Vega, Zaragoza, La Paz) and the LO-20 ring road, which channels through traffic. The campus of the University of La Rioja (the region's public university), the San Pedro and CARPA hospitals, the regional government headquarters and the Berceo and Parque Rioja shopping centres generate daily cross-flows of residents, students and visitors from the rest of the region.
Marco Visual's presence in the city covers the three formats available in La Rioja, weighted heavily towards bus shelters (around 150 units), followed by billboards (around 40) and MUPI street panels (just over a dozen). The bus shelters line the busiest arteries (Gran Vía del Rey Juan Carlos I, Avenida de la Paz, Vara de Rey, Avenida de Madrid, Avenida de Burgos, Jorge Vigón, Madre de Dios and Avenida de Colón), the billboards stand on the A-13 motorway approaches and on the road out towards Mendavia and Berceo, and the MUPIs are dotted across the pedestrianised shopping area between Portales, Plaza del Mercado, Avenida de Colón, Pérez Galdós and Plaza del Primero de Mayo, next to the local Mercadona and Lidl supermarkets and opposite CaixaBank, Ibercaja and Banco Santander branches.
Bus shelters in Logroño
The bus shelter is the dominant format in Logroño and the most cost-effective way to reach residents right at the bus stop. It works well for high-street retail, retail banking, private healthcare, hospitality and training, because it combines close-up viewing in pedestrian areas with a high turnover of passers-by. Exposure frequency among people on foot or using the city buses is very high over the two-week period.
The main locations run along Gran Vía del Rey Juan Carlos I (numbers 14, 17, 40, 43 and 65), Avenida de la Paz (with stops at number 11 opposite the town hall and at 62, 67, 83, 90 and 105 towards the seminary), Vara de Rey, Avenida de Madrid (numbers 2, 171-173 and 205, on the way out towards the Camino de Santiago, or Way of St James), Avenida de Burgos (1, 41 and 69), Jorge Vigón (numbers 5 and 8), Madre de Dios and Avenida de Zaragoza (next to the Centro Tecnológico and opposite Media Markt). There are also bus shelters on Muro de Cervantes, in Valdegastea, on Calle del Fuero de Logroño and at Glorieta del Doctor Zubía.
Billboards in Logroño
Billboards are concentrated on the roads that ring Logroño and mainly target traffic entering and leaving the city or travelling along the A-13. They are the right format for car dealerships, the motor trade, superstores, telecoms, opening offers and brand campaigns with a short message. Exposure continues day and night and also reaches traffic coming from Lardero, Villamediana de Iregua and the link to the AP-68.
The main sites sit on the A-13 motorway at the 0.4 km marker, next to Avenida de la Paz 114 (the seminary area), with billboards facing the ring road, the Las Gaunas area and Centro Comercial Berceo. There are also billboards on Avenida de Lope de Vega (at the lorry park and on the corner with Gustavo Adolfo Bécquer), at Avenida de Madrid 117-119, on the LO-20 ring road near Mercarioja, on the A-12 motorway (Autopista del Camino), on Avenida de Aragón, at Calle Las Tejeras 2 (opposite Centro Comercial Parque Rioja), on the road to Mendavia towards the La Granja industrial estate, where Calle Los Lirios meets Calle Tudela and where Calle Segundo Arce meets Concepción Arenal.
MUPIs in Logroño
The MUPI street panel is the most targeted of the three formats. It works at street level in the pedestrian and semi-pedestrian areas of the centre and offers longer dwell times, which makes it well suited to campaigns with a slightly more elaborate message: culture, events, financial services, clinics, university courses and wineries that offer visits.
MUPIs are mainly found around Plaza del Mercado and Calle Portales (the old town's tourist and shopping hub), Muro del Carmen, Plaza del Primero de Mayo at Calle Huesca and Avenida de Pérez Galdós (on the corners with Plaza del Primero de Mayo and with Calle República Argentina). Others stand where Avenida de Colón meets Calvo Sotelo, at Avenida de Madrid 2, on Miguel Villanueva at the corner of Vara de Rey, on Calle Marqués de Murrieta next to the Palacio de Justicia (the law courts), at Plaza del Alférez Provisional by Avenida de Portugal, and at the junctions of Calle General Urrutia with Samalar, Calle San Antón with Morato, and Calle Club Deportivo with Siete Infantes de Lara.
How booking outdoor advertising with Marco Visual works
Tell us what you’re looking for
If you’d rather choose yourself, our campaign planner (in Spanish) lets you pick the weeks and then browse the map or the list of sites, with filters by type of site, city, postcode or distance to a shop or point of interest. Bear in mind the booking cycles: many sites are sold by the week, but most 8x3 m billboards are booked in two-week periods or for 26 weeks, so they’re greyed out if you pick a single week. Click ‘Siguiente’ (Next) and you’ll see a campaign summary with the total price, printing and posting included: we take care of everything. You just enter your contact details and create the campaign.
Either way, you get a unique link to your campaign page, which you can share with your team: the sites you picked, the weeks, the price and the guides for preparing your artwork. You can check it whenever you like.
We confirm availability so you can book online
When everything is cleared, you can enter your billing details on that same page, pay by bank transfer and upload your artwork. Once you’ve paid, upload the transfer receipt so we can confirm the booking sooner.
Remember to send your artwork, following the guides, before the deadline shown on the proposal (usually 10 days before the start). We’ll email you at every step: artwork received and approved, payment received, sites confirmed.
Printing, posting and launch
These photos are usually ready 24 to 48 hours after the start; we’ll email you when they are.
When the campaign ends, you’ll see a notice on the campaign page and receive a satisfaction survey, with the option of leaving us a Google review. It helps us do better.
Frequently asked questions about outdoor advertising in La Rioja
How much does an outdoor advertising campaign in La Rioja cost?
What you pay depends on the format, the number of advertising sites and how long the campaign runs. As a rough guide, a two-week period on bus shelters or MUPIs in Logroño usually costs around €224 per face, and billboards on the A-13 approaches or Avenida de Madrid sit in a similar or slightly higher range. The budget for an awareness campaign in the capital usually starts somewhere between €1,500 and €4,000 for 14 days. Request a proposal for your specific needs and we will send you a recommended network and a fixed price. For billboards in La Rioja, the reference price is €82 to €92 per face per week, or €164 to €184 for a two-week period, excluding VAT. Printing the poster is extra and quoted separately, and most billboard contracts run for 6 months (26 weeks).
Which formats work best for a local business in Logroño?
For retail, hospitality, clinics and training, the bus shelters on Gran Vía, Avenida de la Paz, Vara de Rey and Avenida de Madrid are the most cost-effective option, because they combine footfall with people waiting for the bus in busy, high-traffic areas. For car dealerships, the motor trade, telecoms and superstores, the billboards on the A-13, the ring road and Avenida de Lope de Vega offer better value for money. The MUPIs in the centre work well for banking, cultural events and brand campaigns.
How many advertising sites does Marco Visual have in La Rioja?
We work with more than 200 advertising sites in the region: around 150 bus shelters, about 40 billboards and just over a dozen MUPI street panels, mostly in Logroño, with a handful in Alfaro, Lardero, Santo Domingo de la Calzada, Fuenmayor, Agoncillo, Varea and El Cortijo. The exact number changes as sites are added and withdrawn, so when we prepare a proposal we confirm current availability for the dates requested.
What is the minimum campaign length?
The standard booking unit for bus shelters, MUPIs and billboards is 2 weeks (14 days). It is the recommended period for a campaign to build enough frequency with its audience. For openings, one-off events and launches we also offer back-to-back two-week periods (a full month) and networks running over several periods with a discount for longer bookings. For billboards, most sites in La Rioja are sold in 6-month blocks (26 weeks).
Which parts of Logroño get the most footfall and road traffic?
Footfall is highest on Gran Vía, Vara de Rey, Portales, Plaza del Mercado and Avenida de la Paz, especially during shopping hours and at weekends. For billboards, the most relevant road traffic is on the A-13 where it passes Avenida de la Paz towards the seminary, on the LO-20 ring road, on Avenida de Lope de Vega and on the road out towards Mendavia. Avenida de Madrid is appealing because it mixes both flows at the southern entrance to the city.
Do you have digital screens in La Rioja?
In La Rioja our current coverage is static bus shelters, billboards and MUPIs. We have no digital advertising sites available to book in the region at the moment. If your campaign needs DOOH, we can help you plan it in other regions where we do offer screens, or combine static outdoor in La Rioja with extra digital activity online.
What happens after I ask for a proposal?
You tell us the objective, the dates and an approximate budget. We prepare a proposal with a recommended network (locations, number of faces, duration) and a fixed price. If you're happy with it, you confirm and send the artwork in the dimensions we give you; we check it and print it, on vinyl (the same material as a building wrap) or as a paper poster, and the campaign starts on the agreed date. You get proof-of-posting photos at launch.
Can you help with the creative design?
Yes. We can design the artwork from scratch or adapt an existing design to the dimensions and specifics of each format. Outdoor has its own rules (short message, high contrast, clear visual hierarchy), and our team will guide you so that the piece works well on a bus shelter, MUPI or billboard. Ask for it when you request the proposal and we will include it in the quote.
Is outdoor advertising worth it compared with going digital-only?
In a concentrated market like La Rioja, yes. Outdoor builds awareness and social proof at a low cost per impact, something hard to replicate with digital alone, and it strengthens the sense of a brand close to home, which carries a lot of weight with consumers in La Rioja. The usual approach is to combine the two: outdoor to build the brand and local presence, digital for measurable acquisition and conversion. The mix usually performs better than either channel on its own.
Which times of year are best for advertising in La Rioja?
September is the month with the most visibility, thanks to the Fiestas de San Mateo and the Vendimia Riojana, which multiply footfall in central Logroño for a whole week. Other notable peaks are the January sales; spring, with Holy Week (Semana Santa) and a rise in wine tourism; back to school in September; and the festive season. For car dealerships, March, June and October tend to perform well on A-13 billboards, as they coincide with vehicle replacement and the PIVE/MOVES government incentive schemes.
Give your brand more visibility with outdoor advertising
See our advertising sites for yourself, with their prices, locations and photos, and use the campaign planner
Still have questions, or would you like us to advise you and send you a proposal? Get in touch and we’ll send you a personalised quote for your outdoor advertising campaign.
What our clients say in La Rioja
Verified Google reviews from businesses that have already worked with Marco Visual.
Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in SpanishSee on Google
1 / 4
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in SpanishSee on Google
Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in SpanishSee on Google
Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in SpanishSee on Google
Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in SpanishSee on Google
1 / 2
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google
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