Outdoor advertising in Navarre: over 300 billboard and bus shelter sites


Prices in Navarre · per face per week
- 8x3 m billboardsfrom €78
- Bus sheltersfrom €112
Prices exclude VAT · printing and posting from €35 per face
Outdoor advertising sites in Navarre
Navarre is home to more than 300 of our outdoor advertising sites, with an inventory weighted heavily towards bus shelters on the city bus network and large-format billboards. The region has 683,854 inhabitants on the 2025 municipal register kept by Spain's National Statistics Institute (INE), with more than half of them living in the Pamplona metropolitan area, a belt of some 335,000 residents that forms one of the strongest local advertising markets in northern Spain. Navarre has the highest GDP per head after Madrid and the Basque Country (€39,076 in 2024) and a manufacturing industry that accounts for 24.4% of regional GDP, the highest share of any Spanish region, with anchor companies such as Volkswagen Navarra on the Landaben industrial estate, Acciona Energía, Viscofan, Florette and Laboratorios Cinfa. It is also one of the most export-intensive regions in the country, with sales abroad close to 38% of Navarre's GDP and a clear focus on the motor industry, agri-food and wind energy. That profile translates into consumers with good purchasing power and stable travel habits, who are very easy to reach with OOH campaigns.
Most of our inventory in Navarre is in Pamplona, with close to 240 sites split between bus shelters on major avenues such as Pío XII, Sancho el Fuerte, Baja Navarra, Marcelo Celayeta or Barañáin, and billboards on the bypasses and industrial estates around the city (Landaben, Agustinos, Mugazuri, Areta). From that core, Marco Visual covers the approaches to the capital with billboards in Cordovilla next to the La Morea shopping centre and the Galaria retail park, in Huarte along the NA-150 towards France and in Orcoyen via Landaben and Barañáin, plus locations in Tudela, Fontellas and Viana, in the Ribera (the Ebro lowlands of southern Navarre) and along the Camino de Santiago (the Way of St James). There are also individual sites in Iza (Carretera de Bilbao), Zizur Mayor (Carretera de Estella), Villava (Ronda Norte), Burlada (PA-30 Beloso), Gorráiz (NA-150 Itaroa) and Noáin (Avenida Roncesvalles), which strengthen coverage of the inner metropolitan ring and the routes in and out of the capital.
Navarre's business calendar is shaped by the Sanfermines (Pamplona's San Fermín bull-running festival), from 6 to 14 July, officially listed as of International Tourist Interest and a well-known peak for city traffic and hospitality in Pamplona, with hundreds of thousands of visitors packed into nine days. On top of that comes Holy Week (Semana Santa) in Tudela, with the Volatín and the Bajada del Ángel (officially listed as of National Tourist Interest since 2002), the Fiestas de Santa Ana (Tudela's patron saint festival) from 24 to 30 July, the Fiestas de la Verdura (a vegetable festival) in spring and the Carnaval de la Ribera. The Camino Francés route of the Camino de Santiago crosses the region from Roncesvalles to Viana via Pamplona, Puente la Reina and Estella-Lizarra, and the Bardenas Reales semi-desert (a UNESCO biosphere reserve) draws visitors all year round, with Tudela as the usual base. For an SME advertiser, this means very clear campaign windows in summer and spring, on top of the steady spending generated by two universities (UPNA, the Public University of Navarre, and the University of Navarra), two large hospitals and an export-led industrial network.
In our campaign planner you can check the price of MUPIs and every other advertising site, real photos, the exact location, Google Street View, descriptions and nearby points of interest, dimensions, print format… Best of all, you can filter the sites and pick the ones you want, then plan and book the outdoor advertising campaign
Some links open pages in Spanish
Outdoor advertising in Pamplona
Outdoor advertising in Cordovilla
- Billboards in Cordovilla
Outdoor advertising in Huarte
- Billboards in Huarte
Outdoor advertising in Orcoyen
- Billboards in Orcoyen
Outdoor advertising in Tudela
- Billboards in Tudela
Outdoor advertising in Fontellas
- Billboards in Fontellas
Outdoor advertising in Viana
- Billboards in Viana
Looking for another area?
Explore the different outdoor advertising formats in Navarre
Marco Visual is an online platform for managing and booking campaigns on outdoor advertising sites. Our website gives you all the information you need to plan and book an outdoor campaign. Get to know each site and its features: price, real photos, format, minimum booking period and other terms.
Outdoor sites are ideal for promoting events, with room on the ad for the venue, who is taking part and every other detail that matters. They are also widely used for branding, so that people start seeing a brand away from the screen and remember it better. Other common uses are launching offers (Black Friday, the sales, Christmas…) and opening new shops.
Here are some of our campaigns on different outdoor advertising sites:


The benefits of outdoor advertising in Navarre
Navarre brings together two quite different consumer profiles, and both are attractive for an outdoor advertising campaign. On one side, the Pamplona comarca (district) is home to urban, upper-middle-income customers: much of the skilled employment, from the motor industry and renewable energy to pharmaceuticals and agri-food, is clustered around the capital and inner-ring municipalities such as Barañáin, Burlada, Huarte or Orcoyen, where the average age is the lowest in the region (around 41, according to Nastat, Navarre's statistics institute). On the other, the Ribera de Navarra works as a market in its own right, with Tudela as its main town, an industrial base tied to agri-food (the Bodegas Ochoa winery, canned vegetables, and fruit and vegetables with protected geographical indication status) and consumers loyal to the comarca's established shops and services. Pamplona's city bus shelters reach the first profile steadily throughout the working week, with genuine dwell time at the bus stop; the billboards on the approaches to Tudela and along the Ebro motorway corridor reach the second as they drive in or out of town, above all every Thursday and Friday, the comarca's busiest shopping days.
Seasonality adds a second layer of opportunity. The Sanfermines in July concentrate into just nine days an international tourist peak that is hard to match anywhere in Spain outside Madrid and Barcelona, and push up advertising demand from hospitality, leisure, impulse-purchase goods and tourist services. Holy Week and Santa Ana do the same on a smaller scale in the Ribera, with hotels and restaurants in Tudela full throughout the main festival weekend. For retailers, car dealerships, dental and eye clinics, tuition centres and vocational training colleges, private universities, estate agents, wineries and financial services, outdoor advertising in Navarre works well as the constant local brand reminder that digital alone doesn't cover: it is there on the way to work, to school, to the gym, to hospital and to the shopping centre. It is especially useful when the aim is to build awareness in a defined area rather than short-term direct response, and it fits SME budgets because you can choose exactly how many faces you book and for how many two-week periods.
In terms of how it combines with other media, OOH in Navarre works especially well alongside local radio (Onda Cero Navarra, Cadena SER Navarra, COPE Pamplona) and geotargeted digital on social media and search engines. The billboards in Cordovilla next to La Morea and Galaria, those at Landaben towards Orcoyen and the ones at the southern entrance along the NA-30 add incremental reach among audiences who spend little time at home in front of linear television. For SMEs with a limited budget, a small network of bus shelters on specific avenues (Pío XII, Sancho el Fuerte, Baja Navarra) usually delivers a better recall-to-spend ratio than spreading the same money across digital media with no geographic focus. Outdoor plus local digital is one of the combinations that performs best in campaigns for local shops and professional services in the Pamplona comarca and the Ribera, and our usual advice for businesses with a well-defined catchment area is to start with a small outdoor core and reinforce it with digital geotargeting over the same audience footprint.
In your marketing and communications strategy, outdoor advertising sites are essential for reaching your audience. They are an excellent way to catch the eye of people out and about in town, thanks to well-chosen locations and high visibility.
- Eye-catching visual advertising with 24/7 visibility in high-traffic areas.
- Strategic locations on the city’s main streets and avenues.
- Wide coverage: a presence in Spain’s main cities and regions.
- High visibility in carefully chosen spots for the greatest impact.
- Geographic targeting: choose the areas and neighbourhoods where your target audience is.
- Greater brand awareness and trust.
- Flexibility for short and long campaigns.
- A non-intrusive medium that helps the message stick when combined with social media campaigns.
Some of the links in the areas below open pages in Spanish.
Outdoor advertising in Pamplona

- Population: 209,094 inhabitants, according to INE data for 2025
- Gender split: roughly 52% women and 48% men
- Average age: around 44.8 years, with a strong presence of university students and skilled jobs
- Purchasing power: above average, underpinned by the motor industry, renewables, healthcare, the regional government and business services
- Economic activity rate: around 60%, with a large share of industrial jobs at Landaben and service-sector jobs in the centre
- Relevance for advertising: the hub of the metropolitan area, with the Sanfermines, two universities and the Camino de Santiago as drivers of brand awareness
Navarre's capital, Pamplona, has 209,094 inhabitants as counted in 2025 by Spain's National Statistics Institute (INE), plus a metropolitan belt of around 335,000 people spread across Barañáin, Burlada, Villava-Atarrabia, Ansoáin, Zizur Mayor, Berriozar, Huarte and Orcoyen, among others. The city's economy combines the manufacturing muscle of the Landaben industrial estate, with Volkswagen Navarra as its anchor, specialist healthcare centred on the Clínica Universidad de Navarra and the Hospital Universitario de Navarra, two universities (UPNA and the University of Navarra) with more than 25,000 students between them, and a solid service sector built around the Casco Viejo (old town) and the Ensanche districts. The average age is around 44.8 years.
Our Pamplona inventory comes to some 240 locations: around 200 bus shelters dotted along the main city bus corridors and close to 40 large-format billboards on the ring roads and city entrances. The bus shelters are concentrated on Avenida Pío XII (by the Clínica Universidad de Navarra), Avenida Sancho el Fuerte, Avenida Baja Navarra, Calle Iturrama, Paseo Sarasate, Avenida Marcelo Celayeta, Avenida Villava, Avenida Barañáin, Calle Irunlarrea (Hospital de Navarra) and the Public University of Navarre. The billboards cover the Landaben, Agustinos, Mugazuri and Areta industrial estates, the area around Mercairuña (Pamplona's wholesale food market), the approaches from Orcoyen and the bypass along Avenida de Navarra.
Bus shelters in Pamplona
Bus shelters are the flagship format of our Pamplona inventory, with more than 200 sites at the busiest city bus stops. They work especially well for campaigns in private healthcare, higher education, local retail, superstores on the inner metropolitan ring and professional services that want repeated impacts on the same audience over several weeks. Steady footfall combined with genuine waiting time at the stop gives a longer dwell time than other urban formats.
Highlights include Avenida Pío XII opposite the Clínica Universidad de Navarra, Avenida Sancho el Fuerte at numbers 25, 53 and 71, Plaza de las Merindades, Avenida de Zaragoza next to Plaza de los Fueros, the Public University of Navarre, Calle Iturrama, Calle Esquíroz, Avenida Aróstegui at the Etxabakoitz bridge, Calle Serafín Olave, Calle Navarro Villoslada next to Plaza de la Cruz, Paseo Sarasate opposite the Parliament of Navarre, Calle Taconera next to the church of San Lorenzo, Avenida Marcelo Celayeta, Avenida Villava, Calle Magdalena, Avenida Baja Navarra, Calle Navas de Tolosa next to the Hotel Tres Reyes, Avenida Barañáin opposite the outpatient clinics, Calle Irunlarrea at the Hospital Universitario de Navarra, Calle Sadar, Calle Río Arga and Plaza de Príncipe de Viana.
Billboards in Pamplona
Pamplona's large-format billboards are concentrated on the industrial estates and bypasses around the city, where road traffic is heavy and steady throughout the working day. They are a particularly good fit for campaigns in the motor industry, construction, retail chains, car dealerships, superstores, logistics firms and new housing development launches. Sites on the ring roads and approach roads reach tens of thousands of vehicles a day going in and out of the city.
Prominent locations include the Landaben industrial estate and its exit towards Carretera de Estella, Calle Soto Aizoain next to the Mercairuña roundabout at the entrance to Makro, the Makro car park, the Eroski roundabout heading for the Agustinos industrial estate, the Avenida de Navarra bypass towards San Sebastián (Donostia) and Zaragoza, Calle Mugazuri opposite the supermarkets and the roundabout on the way out to Burlada, Calle Fermín Daoiz facing Calle Ezcaba next to the Lidl on the Mugazuri industrial estate, Avenida Aróstegui at Calle Virgen del Soto, the entrance to San Jorge from Orcoyen, the Navarra Arena car park on the B-5 slip road towards La Morea, Calle Mendigorria on the corner of Calle Milagros opposite Plaza del Viento, the Agustinos industrial estate, the Berriozar industrial estate heading for Eroski, and Ronda Norte.
Outdoor advertising in Cordovilla

- Population: a village in Galar whose retail and industrial activity far outstrips its resident population
- Gender split: an even balance between women and men among the floating population of shoppers and workers
- Average age: a broad audience thanks to the crowds visiting La Morea and Galaria, mostly aged 25 to 55
- Purchasing power: average to above average, as households from across the Pamplona comarca come here to shop
- Economic activity rate: high, given the number of people working in retail, logistics and services on the business park
- Relevance for advertising: billboards on the main shopping corridor in Navarre, in direct view of thousands of vehicles a day
Cordovilla is a village in the municipality of Galar, right on the southern edge of Pamplona and separated from the city by the bypass and the airport. Although its resident population is small, it is home to the largest shopping hub in Navarre: the La Morea shopping and leisure centre (with more than 90 units, Golem cinemas and an E. Leclerc hypermarket) and the Galaria retail park, which brings together Leroy Merlin, Lidl, Maisons du Monde, Kiabi and other mid-sized retailers across some 70,000 m² of floor space. Running alongside is Avenida de Zaragoza, the historic route into Pamplona from the A-15 and the AP-15.
In Cordovilla our inventory consists of large-format billboards aimed at people driving in and out of Pamplona on Avenida de Zaragoza and at shoppers heading into La Morea and Galaria from the car parks. They are very useful sites for campaigns for retail chains, household appliances, furniture, the motor industry, chain restaurants and seasonal launches. Available locations include the Lidl car park in Cordovilla (front and right-hand side, facing towards Pamplona), Carretera de Zaragoza at the 3 km marker on the outbound side, Avenida de Zaragoza level with the entrance to Pamplona, the La Morea shopping centre next to Forum heading into town, the San Jorge exit towards Ronda Norte and Avenida de Navarra next to the Lidl heading for Zaragoza.
Billboards in Cordovilla
Cordovilla's large-format billboards reach the busiest shopping traffic in Navarre: the thousands of vehicles heading into La Morea and Galaria every week and those using Avenida de Zaragoza as the southern route into Pamplona. They are especially effective for outdoor advertising campaigns in retail, home improvement, homeware, fashion, leisure and the motor industry that want to catch shoppers just before they reach the superstores.
The principal locations are the Lidl car park in Cordovilla (front and side), Avenida de Zaragoza level with the entrance to Pamplona, Carretera de Zaragoza at the 3 km marker heading out of town, the area around La Morea next to Forum heading into town, the entrance to the Galaria shopping centre heading into town, the exit for San Jorge towards Ronda Norte and Avenida de Navarra by the Lidl, heading for Zaragoza.
Outdoor advertising in Huarte

- Population: 7,900 inhabitants, according to INE data for 2025
- Gender split: roughly 51% women and 49% men
- Average age: around 41 years, with a high share of under-20s (almost 24% of the total)
- Purchasing power: average to above average, with incomes tied to industrial jobs and skilled services in the metropolitan area
- Economic activity rate: high, thanks to the nearby Areta industrial estate and good links with Pamplona
- Relevance for advertising: the comarca's eastern gateway towards France and Zaragoza, with heavy daily traffic and shopping trips to Itaroa
Huarte-Uharte lies on the eastern side of the Pamplona metropolitan area, on the banks of the Arga and right next to Villava and the Egüés valley. Its 2025 population, as published by Spain's National Statistics Institute (INE), is 7,900, and it has a mixed profile of established residential areas and strong industrial activity around the Areta industrial estate and the NA-150 corridor, home to pharmaceutical laboratories (Cinfa), logistics, metalworking and small industry. The Itaroa shopping centre, in the neighbouring village of Gorráiz, adds to the shopping traffic in the area.
The billboards in Huarte are on the approaches to the Areta industrial estate, on Avenida Altzutzate, on Calle Olatz Chipi, on Avenida Roncesvalles in both directions (towards France and towards Zaragoza) and along the NA-150 next to Itaroa. They are suitable sites for B2B industrial campaigns, retail chains, garages, the motor industry and building materials, and for retailers targeting consumers in the Egüés valley, Villava and eastern Pamplona neighbourhoods such as Mendillorri and Txantrea.
Billboards in Huarte
In Huarte, the large-format billboards serve two complementary traffic flows: an industrial one, centred on the Areta industrial estate and its automotive and metalworking suppliers, and a residential and shopping one, linked to the Egüés valley and the Itaroa shopping centre. They are very well suited to B2B, motor industry, construction and car dealership campaigns, and to large home retailers looking to build their presence outside central Pamplona without paying city prices.
Top locations include the Areta industrial estate with its exit via Calle Altzutzate, Avenida Altzutzate on the corner of Calle Olatz Chipi next to the petrol station, Calle Olatz Chipi at Avenida Ugarrandia heading for the sports centre, the roundabout on Calle Olatz Chipi next to the Don Carlos hotel, Avenida Roncesvalles towards France, Avenida Roncesvalles towards Zaragoza, Calle Olatz Chipi at Calle Dorraburu next to the Areta industrial estate, the exit from Burlada towards Areta heading for the Sarriguren roundabout, Avenida Roncesvalles on the PA-30 opposite the Cinfa laboratories and the NA-150 level with the Itaroa shopping centre.
Outdoor advertising in Orcoyen

- Population: 4,098 inhabitants, according to INE data for 2025
- Gender split: an even balance, with a slightly younger profile because of industrial employment
- Average age: relatively low, with almost 40% of the population aged between 20 and 40
- Purchasing power: average to above average, linked to jobs in the motor industry and industrial services
- Economic activity rate: very high, given the density of industrial estates and the nearby Volkswagen plant at Arazuri
- Relevance for advertising: the western approach to Pamplona and the key industrial corridor for B2B campaigns
Orcoyen-Orkoien lies to the west of Pamplona and is one of the most industrial municipalities in Navarre. Spain's National Statistics Institute (INE) put its population at 4,098 in 2025, and the local economy is focused on the motor industry and logistics, helped by its proximity to the Volkswagen Navarra factory in the neighbouring village of Arazuri. Within its boundaries are the Mendikur, Ipertegui and Ampliación Comarca 1 industrial estates, plus the La Muga business park, with more than 500 registered companies according to business directories.
The billboards in Orcoyen are spread across the NA-700 road towards Pamplona and Estella, the PA-30 at the Ipertegui industrial estate roundabout, the Landaben industrial estate exit through Orkoien and the approaches to the La Muga business park. They are natural sites for B2B, motor industry, spare parts, industrial services, logistics and large companies that want to reach workers in the comarca's western industrial belt and the vehicles making the Pamplona-Estella run every day.
Billboards in Orcoyen
In Orcoyen, large-format billboards are very much an industrial, roadside-corridor format. They work very well for manufacturers, automotive suppliers, maintenance firms, industrial services and logistics operators that want to be part of the daily routine of workers in Pamplona's western belt. They are also useful for campaigns aimed at drivers using the NA-700 between Pamplona and Estella-Lizarra.
Available locations include Avenida Pamplona (NA-700) on the corner of Calle Zerradopea heading for Avenida de San Jorge, Carretera de Estella (NA-700) at the entrance to town, the same NA-700 level with the entrance to Orkoien heading for Estella, the PA-30 at the Ipertegui industrial estate roundabout heading for Landaben, the NA-30 at the Landaben industrial estate exit heading for Avenida de Navarra via Orkoien, the Orkoien exit towards Ororbia and the NA-700 at the 3.5 km marker by the Arazuri-Orcoyen industrial estate.
Outdoor advertising in Tudela

- Population: 38,903 inhabitants, according to INE data for 2025
- Gender split: roughly 50% women and 50% men
- Average age: around 42 years, with a notable working-age and migrant population
- Purchasing power: average, with an economy built on agri-food, retail serving the comarca and services
- Economic activity rate: around 60%, concentrated in the agri-food industry, retail, local healthcare and construction
- Relevance for advertising: capital of the Ribera, a road hub between four provincial capitals and the gateway to the Bardenas Reales
Tudela is Navarre's second city and the main town of the Ribera. With 38,903 inhabitants recorded in 2025 by Spain's National Statistics Institute (INE), it anchors a comarca of more than 109,000 people with a well-established agri-food sector: canning, vegetables with protected geographical indication status, wineries and a Ciudad Agroalimentaria (agri-food business park) operating close to the town. Its position where the AP-68, the A-15 and the N-232 meet makes it a logistics hub between Pamplona, Zaragoza, Logroño and Soria, with the Bardenas Reales to the east and the Ebro running through the municipality.
In Tudela we offer large-format billboards on the approaches to the town and on the commercial routes towards Corella and the Ebro motorway. The main locations include Avenida de Zaragoza (no street number) at cadastral plot 231 (polígono 2), several more sites along the same avenue towards the town entrance, and Carretera de Corella in the Río Colmar area opposite Promel, in both directions (inbound and outbound). These outdoor advertising sites give good coverage of the daily flows between Tudela, Corella, Cascante and the Ribera Alta, further up the Ebro, and of the road from Tudela out to the Bardenas.
Billboards in Tudela
Billboards in Tudela reach both residents and visitors passing through on the AP-68, the A-15 and the N-232. They are a good fit for campaigns for supermarket chains and local retail, the motor industry, car dealerships, agri-food, professional farm equipment, hospitality and financial services. The southern entrance along Avenida de Zaragoza and the route towards Corella carry the most traffic.
Our main locations are Avenida de Zaragoza at cadastral plot 231 (polígono 2), with several sites available, and Carretera de Corella in the Río Colmar area opposite Promel, in both directions, inbound and outbound. These billboards have clean sightlines and long approach views, so the artwork stays readable for drivers travelling at medium to high speed.
Outdoor advertising in Fontellas

- Population: around 1,100 inhabitants, according to the latest municipal register for the Ribera
- Gender split: an even balance between women and men
- Average age: around 44 years, with a working-age profile
- Purchasing power: average, with an economy tied to farming, agri-industry and retail near Tudela
- Economic activity rate: around 58%, with small farming businesses and services
- Relevance for advertising: a key through-route on the A-68 Zaragoza-Bilbao corridor and the southern approach to Tudela
Fontellas is a small Ribera village with just over 1,000 inhabitants, right next to Tudela on its south-western side and in the heart of the Ebro motorway corridor. Its municipal boundary runs along the A-68 and the NA-134, which makes it a regular through-route for freight and cars between Zaragoza on one side and Logroño and the Basque Country on the other. The local economy combines irrigated farming with services supporting Tudela.
The billboards in Fontellas are in locations suited to through traffic. Available sites include Avenida de Zaragoza (no street number) next to the NA-134 roundabout at the A-68 exit, and the A-68 Ebro motorway at the 99.85 km marker, level with 66 Avenida de Navarra. These outdoor advertising sites work for fuel brands, car dealerships, roadside hospitality and logistics, and for brand reminders aimed at drivers who regularly use the Zaragoza-Bilbao corridor.
Billboards in Fontellas
In Fontellas, the large-format billboards are designed to catch drivers on the A-68 and the NA-134. They build brand awareness on long journeys, with good head-on visibility and uncluttered surroundings. They are useful for fuel brands, roadside restaurants, the motor industry, farm machinery, Tudela's hospitality trade looking to catch visitors before they reach town, and logistics operators.
Standout locations include Avenida de Zaragoza (no street number) by the NA-134 roundabout at the A-68 exit, and the A-68 Ebro motorway at the 99.85 km marker, level with 66 Avenida de Navarra, with several sites available. The second position gives a very clean impact, as there is no competing visual clutter on either side of the carriageway.
Outdoor advertising in Viana

- Population: 4,441 inhabitants, according to INE data for 2025
- Gender split: roughly 51% men and 49% women, the reverse of the regional split
- Average age: somewhat older, with 25% of the population over 60
- Purchasing power: average, supported by industry, farming, wine and cross-border services with La Rioja
- Economic activity rate: concentrated in industry (60%), farming (20%) and retail and services (20%)
- Relevance for advertising: the gateway to Logroño from Navarre and an important stage on the Camino Francés of the Camino de Santiago
Viana sits at the far western tip of Navarre, right next to Logroño and on the Camino Francés route of the Camino de Santiago. Its population stood at 4,441 in 2025, according to Spain's National Statistics Institute (INE), and it is one of the last stages of the Camino before it enters La Rioja, with a medieval old town listed as a Conjunto Histórico-Artístico (protected historic ensemble). The local economy combines industry (60% of jobs), farming and wine (part of the municipality lies within the D.O.Ca. Rioja wine appellation), with steady traffic on the N-111 towards Logroño.
The billboards in Viana are concentrated on the N-111 corridor and the approaches to the Mendavia road, routes used by Navarre residents, people from Logroño and travellers on the Camino de Santiago alike. Locations include 127 Avenida de Madrid, the N-111 at cadastral plot 252-125 (polígono 3), the N-111 at Viana heading for Logroño and Carretera Mendavia at the La Granja industrial estate in both directions. There is also a billboard on Carretera de Zaragoza at the 9 km marker, in the Recajo area, within the municipality.
Billboards in Viana
Viana's large-format billboards are especially attractive for advertisers who want to reach the Navarre-La Rioja corridor without buying inventory exclusively in Logroño. Traffic on the N-111 is constant, with daily commuter flows between the two regions plus extra tourist traffic from the Camino de Santiago. They work well for wineries, grocery retail chains, regional retail, car dealerships and brands looking to build local awareness along the Ebro-Camino corridor.
Available locations include 127 Avenida de Madrid, the N-111 at cadastral plot 252-125 (polígono 3) in Viana, the N-111 on the Viana stretch heading for Logroño, Carretera de Mendavia at the La Granja industrial estate heading for Logroño, the same road heading for Mendavia and Carretera de Zaragoza at the 9 km marker in the Recajo area, at the southern end of the municipality.
How booking outdoor advertising with Marco Visual works
Tell us what you’re looking for
If you’d rather choose yourself, our campaign planner (in Spanish) lets you pick the weeks and then browse the map or the list of sites, with filters by type of site, city, postcode or distance to a shop or point of interest. Bear in mind the booking cycles: many sites are sold by the week, but most 8x3 m billboards are booked in two-week periods or for 26 weeks, so they’re greyed out if you pick a single week. Click ‘Siguiente’ (Next) and you’ll see a campaign summary with the total price, printing and posting included: we take care of everything. You just enter your contact details and create the campaign.
Either way, you get a unique link to your campaign page, which you can share with your team: the sites you picked, the weeks, the price and the guides for preparing your artwork. You can check it whenever you like.
We confirm availability so you can book online
When everything is cleared, you can enter your billing details on that same page, pay by bank transfer and upload your artwork. Once you’ve paid, upload the transfer receipt so we can confirm the booking sooner.
Remember to send your artwork, following the guides, before the deadline shown on the proposal (usually 10 days before the start). We’ll email you at every step: artwork received and approved, payment received, sites confirmed.
Printing, posting and launch
These photos are usually ready 24 to 48 hours after the start; we’ll email you when they are.
When the campaign ends, you’ll see a notice on the campaign page and receive a satisfaction survey, with the option of leaving us a Google review. It helps us do better.
Frequently asked questions about outdoor advertising in Navarre
How much does an outdoor advertising campaign in Navarre cost?
The cost depends on the format, how long the campaign runs and the number of sites. In Navarre, a small network of bus shelters in Pamplona can start at around €224-232 per two-week period. For a mixed campaign combining bus shelters in Pamplona and billboards on the approach roads, an SME typically invests around €2,500-6,000 a month. Get a quote by telling us your towns and dates, and we will put together a tailored proposal. Billboards in Navarre have a guide price of €78 to €92 per face per week (which works out at €156 to €184 for a two-week period), excluding VAT and the printing of the poster, which we quote separately; some sites are booked per two-week period (2 weeks, 14 days), while others are only available on 6-month contracts (26 weeks).
Which formats work best for a local business in Pamplona?
For local shops, clinics, tuition centres and professional services in Pamplona, Navarre's capital, bus shelters are the format with the best return: long dwell time at the stop, repetition week after week and very good density on avenues such as Pío XII, Sancho el Fuerte, Baja Navarra and Iturrama. If the business wants to reach drivers (car dealerships, home improvement retailers, shopping centres), billboards on the bypasses, industrial estates and approach roads from Cordovilla, Orcoyen and Huarte perform better. For many SMEs, combining both is ideal.
How many advertising sites does Marco Visual have in Navarre?
More than 300 advertising sites spread across the whole of Navarre. Most are in Pamplona, with some 240 locations split between city bus shelters and billboards on ring roads and industrial estates. The rest are concentrated on the approaches to the capital (Cordovilla, Huarte, Orcoyen, Barañáin, Villava, Noáin, Zizur Mayor, Burlada, Iza, Gorráiz) and in the Ribera and along the Camino de Santiago (Tudela, Fontellas, Viana). We also have a digital site in Pamplona for one-off DOOH campaigns.
What is the minimum campaign length?
The standard minimum duration for bus shelters and billboards is one two-week period (14 calendar days), the usual booking unit for OOH in Spain. For digital screens, where the artwork rotates, we can work with shorter time slots and adjust the number of plays per hour. For launch campaigns it is worth booking at least 2-4 consecutive weeks to build recall; for reminder campaigns for an established brand, a well-planned two-week period can be enough. On billboards there are sites that can only be booked for periods of 6 months (26 weeks).
Which parts of Navarre get the most footfall and road traffic?
The heaviest footfall is in central Pamplona (Paseo Sarasate, Plaza del Castillo, Avenida de Carlos III), along the university and hospital corridors (Sancho el Fuerte, Pío XII, Irunlarrea) and on the avenues of the first Ensanche (the city's first planned expansion). The heaviest road traffic is on the PA-30 and the Avenida de Navarra bypass, the approaches via Landaben and Agustinos, the southern entrance through Cordovilla towards La Morea and the AP-68 corridor as it passes Tudela and Fontellas. Our outdoor advertising inventory covers these routes with bus shelters and billboards.
Do you have digital sites or only static ones?
In Navarre the bulk of the inventory is static (bus shelters and billboards with printed posters), which is what works best for SME campaigns with a limited budget. There is also a digital site in Pamplona for one-off DOOH campaigns, useful when you need rotation by the hour, several pieces of artwork or messages that depend on the day or time slot. If you are weighing up digital, we will explain the differences in cost and reach compared with static formats, with no obligation.
What happens after I ask for a proposal?
We take your brief (towns, dates, budget or objective), select the most suitable outdoor advertising locations from our inventory in Navarre and send you a proposal with a map, photos of each site and a fixed price. Once you confirm, we book the sites, give you the deadlines and technical specifications for delivering the artwork, print and post the posters, and during the campaign we send you proof-of-posting photos taken at launch. It usually takes between 10 and 14 working days from the first call to the campaign going live on the street.
Can you help with the artwork?
Yes. If you already have a design, we adapt it to each format, keeping to the technical dimensions and safe areas. If not, our design team can produce the artwork from your logo, your brand colours and your main message. In outdoor advertising the content has to be readable in a few seconds, so we always work with short headlines, a clear visual hierarchy and a direct call to action.
Is outdoor advertising worth it compared with going digital-only?
Yes, and it works especially well as a complement. Geotargeted digital lets you segment very precisely, but the attention it can command keeps shrinking because of saturation and ad blockers. Outdoor advertising in Navarre (with Pamplona's compact urban fabric and car dependence in the Ribera and on the approach roads) delivers constant brand recall and the ability to reach audiences who spend few hours in front of traditional digital media. For most SMEs in Navarre, a mix of OOH + local digital performs better than either channel on its own.
Which times of year work best for advertising in Navarre?
The two strongest windows are the Sanfermines in Pamplona (6 to 14 July) and Holy Week in Tudela, with the Volatín and the Bajada del Ángel. On top of those come Santa Ana in Tudela from 24 to 30 July, the back-to-school campaign in September, the run from Black Friday to the festive season in the fourth quarter and the Fiestas de la Verdura in spring for brands linked to agri-food. For product launches in stable sectors (motor industry, healthcare, education), February to March and September to October work well, with less advertising clutter.
Give your brand more visibility with outdoor advertising
See our advertising sites for yourself, with their prices, locations and photos, and use the campaign planner
Still have questions, or would you like us to advise you and send you a proposal? Get in touch and we’ll send you a personalised quote for your outdoor advertising campaign.
What our clients say in Navarre
Verified Google reviews from businesses that have already worked with Marco Visual.

Hemos quedado satisfechos con la campaña de publicidad que contratamos con Marco Visual para el Conservatorio Superior de Danza de Alicante (CSDA) durante las Hogueras. La campaña contó con cuatro mupis diferentes, cada uno dedicado a un estilo de danza, una iniciativa para dar visibilidad a nuestro conservatorio y acercar la riqueza y diversidad de la danza a la ciudadanía. Destacamos la profesionalidad, la atención recibida y la buena gestión de todo el proceso. Porque la danza también merece ocupar las calles y formar parte de la ciudad. ¡Gracias a Marco Visual por ayudarnos a llevar nuestro arte más allá de las aulas!
Original review in SpanishSee on Google
1 / 4
Hemos trabajamos con Marco Visual para la campaña de apertura de nuestra nueva clínica en Molina de Segura, y la experiencia ha sido positiva. Negociamos directamente con ellos, sin intermediarios: el trato es cercano y las respuestas, rápidas. Necesitábamos resolver ubicaciones, formatos y plazos con poco margen de tiempo, y flexibilidad para adaptar la propuesta a lo que necesitábamos. Recomendado
Original review in SpanishSee on Google

Ha sido nuestra primera experiencia en implementar un MUPI, pensábamos que sería algo engorroso en cuanto al proceso y verdaderamente nos hemos confundido. La atención de Alejandro desde el primer momento ha sido rápida, precisa en las indicaciones y nos ha facilitado todo. Ademas agregar que el sistema que tienen implementado online para el seguimiento ha sido muy práctico, sabes el status de la campaña en todo momento, repetiremos!
Original review in SpanishSee on Google

Nuestra experiencia ha sido muy positiva. Queremos destacar especialmente la profesionalidad, rapidez y atención recibida durante todo el proceso. El equipo ha demostrado en todo momento una excelente disposición y un trato cercano y profesional. Mención especial para Alejandro M., por su amabilidad, eficacia y atención constante. Ha sido un placer contar con su ayuda y profesionalidad. Sin duda, recomendamos sus servicios y agradecemos el trato recibido.
Original review in SpanishSee on Google

Hemos quedado muy satisfechos con la campaña de publicidad exterior realizada con Marco Visual. Desde el primer momento, el trato ha sido cercano y profesional, facilitando todo el proceso y resolviendo nuestras dudas con rapidez. La gestión de la campaña ha sido ágil y eficiente, y el seguimiento durante toda la ejecución nos ha transmitido confianza. La instalación y el mantenimiento de los soportes se han realizado correctamente, cumpliendo con lo acordado. Agradecemos especialmente la atención recibida y la buena comunicación del equipo. Ha sido una experiencia muy positiva y no dudaríamos en contar con Marco Visual para futuras campañas.
Original review in SpanishSee on Google
1 / 2
La campaña que hemos hecho de publicidad exterior ha sido un éxito. La comunicación con Alejandro ha sido lo mejor, muy profesional y atento en todo momento con todos los detalles de la campaña. Repetiremos sin duda en unos meses.
Original review in Spanish See on Google


