Outdoor advertising in Asturias: build your billboard, MUPI and bus shelter campaign

Outdoor advertising sites in Asturias

We run more than 220 outdoor advertising sites across Asturias, with a mix dominated by large-format billboards, bus shelters and MUPI street panels, plus a digital network on the approach to the Parque Principado shopping centre along the A-66. The region has 1,013,529 residents on the 2025 population register compiled by Spain's National Statistics Institute (INE); close to 56% of them live in the central area, around the Oviedo-Gijón-Avilés triangle, which is linked by the well-known Asturian Y (the A-66, A-8 and AS-II motorways). That concentration turns the city avenues, the roundabouts on the approaches and the motorways linking the three cities into high-frequency sites for region-wide campaigns. The economy adds a further nuance: industry accounts for around 20% of regional gross value added, ten points above the national average, with a significant presence of steel (ArcelorMittal between Gijón and Avilés), metalworking, dairy (Capsa Food in Siero), energy (EDP) and an active commercial port in Avilés.

Our coverage is densest in Avilés and Oviedo, the two cities that hold almost all of the Asturian inventory. In Avilés the emphasis is on bus shelters and MUPIs spread across the town centre, the neighbourhoods of Versalles, La Magdalena and Sabugo, and the main exit routes towards Castrillón and Corvera and out to the airport, with billboards on the approaches to the Hipercor hypermarket, the Parque Astur shopping centre in Trasona and the San Agustín hospital. In Oviedo the dominant format is the large-format billboard on the roads into the city (Tenderina, La Corredoria, Las Campas, La Fresneda) and around the Nuevo Carlos Tartiere stadium, complemented by digital sites: five large-format screens at the Parque Principado shopping centre and around ten digital columns right in the city centre (Calle Uría, Fray Ceferino, Víctor Chávarri and Plaza del Carbayón). On top of this coverage there are outdoor advertising sites in Langreo, Lugones, La Manjoya, Colloto, Llanera and the Silvota and Riaño industrial estates, useful for campaigns focused on the Cuencas Mineras (mining valleys) and the Oviedo-Gijón corridor. That combination lets you mix a local street-level network and roadside billboards in a single campaign.

The Asturian calendar has clear trading peaks throughout the year. Holy Week (Semana Santa) in Avilés, officially listed as of National Tourist Interest since 2003, and the Fiesta del Bollo (a sweet-bun festival) on Easter Monday draw local crowds and visitors from the whole comarca (district) for several days, with the historic centre and the Centro Niemeyer cultural complex in full swing. In summer the highlights are San Mateo in Oviedo, around 21 September, with the Día de América en Asturias (a parade honouring Asturian emigrants), also of National Tourist Interest, and the Descenso Internacional del Sella canoe race between Arriondas and Ribadesella on the first Saturday in August, a world benchmark for canoeing and the region's only event officially listed as of International Tourist Interest. On 8 September, the Día de Asturias regional holiday draws people to Covadonga and the main towns, with a parade, bagpipes and celebrations in Oviedo, Gijón and Avilés. The Fiesta de la Sidra Natural (natural cider festival) in Nava in July, Comadres (a pre-carnival celebration) in February and Real Oviedo football matches at the Carlos Tartiere complete a packed calendar. For local and regional advertisers, these dates are natural moments to step up MUPI and bus shelter networks in Avilés and Oviedo and billboards on the approaches to the Asturian Y.

In our campaign planner you can check the price of MUPIs and every other advertising site, real photos, the exact location, Google Street View, descriptions and nearby points of interest, dimensions, print format… Best of all, you can filter the sites and pick the ones you want, then plan and book the outdoor advertising campaign (in Spanish) that suits your business best.

The benefits of outdoor advertising in Asturias

Asturian consumers follow a very specific pattern that is worth understanding before you plan a campaign. Three in four residents live in the central area, along the Asturian Y, and travel every day between Oviedo, Gijón and Avilés for work, study and shopping. The average age is over 49 in Avilés and close to 48 in Oviedo, with a notable share of over-55s, which points to an audience with average purchasing power and fairly stable spending habits: the nearby hypermarket, the car dealership, the private clinic, the optician, the travel agent and regular purchases of household appliances. Disposable income per head was around €21,900 in 2022, in line with the Spanish average, and the region has one of the lowest unemployment rates in northern Spain. The number of people in registered employment (social security affiliations) has grown over the past two years, driven by hospitality, transport and public administration. For a local advertiser, this means fertile ground for clear messages built on trust, reassurance and service rather than on novelty or trends.

Seasonality in Asturias is pronounced, and it offers windows to make the most of. Holy Week in Avilés, with Easter Monday filling the old town for the Fiesta del Bollo, opens the spring retail calendar and drives spending on hospitality, cake shops, town-centre shops and cultural outings around the Niemeyer. Summer brings the bulk of domestic and inland tourism, with surges of traffic towards the Picos de Europa, the eastern coast, the beaches of Salinas and Bayas and the fiestas de prao (traditional open-air festivals) that fill the villages. San Mateo in Oviedo and the Día de Asturias on 8 September close the high season and are still two peaks of urban movement that retail, hospitality, leisure and travel agents can put to very good use. The bus shelters and MUPIs in central Avilés and on Oviedo's ring roads rack up impacts on these dates, while the billboards on the A-8, A-66 and AS-II see constant passing traffic throughout the summer season. Autumn and winter keep activity solid, linked to the University of Oviedo, the Princess of Asturias Awards, the Real Oviedo season and the big Black Friday and festive-season campaigns.

In Asturias, outdoor advertising works as a natural complement to digital campaigns and to local radio, which still has a large audience in the region. Sectors that perform especially well with MUPIs and bus shelters in central Avilés and Oviedo: dental and physiotherapy clinics, opticians, tuition centres and training providers, estate agents, retail banking, perfume shops, hairdressers and neighbourhood shops, which make the most of repeated impacts on residents and regular visitors. Billboards and digital screens on the approaches to the cities and at Parque Principado are a better fit for car dealerships, household appliances, supermarkets, furniture, leisure, events and date-specific campaigns, where the large format and constant road traffic do the work of building awareness. The Silvota industrial estate, in Llanera, and the Riaño estate, in Langreo, offer a different target market: industrial B2B, messages to distributors, trade hardware suppliers, industrial supplies, logistics and technical service companies. Marco Visual designs the mix of site, area and creative around these profiles, with two-week campaign periods suited to the real pace of Asturian SMEs, proposals with photos of every location and proof-of-posting photos at the end of the campaign confirming the posters went up.

In your marketing and communications strategy, outdoor advertising sites are essential for reaching your audience. They are an excellent way to catch the eye of people out and about in town, thanks to well-chosen locations and high visibility.

• Eye-catching visual advertising with 24/7 visibility in high-traffic areas.
• Strategic locations on the city’s main streets and avenues.
• Wide coverage: a presence in Spain’s main cities and regions.
• High visibility in carefully chosen spots for the greatest impact.
• Geographic targeting: choose the areas and neighbourhoods where your target audience is.
• Greater brand awareness and trust.
• Flexibility for short and long campaigns.
• A non-intrusive medium that helps the message stick when combined with social media campaigns.

Some of the links in the areas below open pages in Spanish.

Outdoor advertising in Gijón

• Population: around 268,000 inhabitants according to INE 2024, the most populous municipality in Asturias
• Gender split: around 53% women and 47% men, in line with the regional average
• Average age: close to 49 years, in line with the marked ageing of the Asturian population
• Purchasing power: average, with an economy that combines the port of El Musel, industry, retail, tourism and a technology hub at the Parque Científico Tecnológico
• Economic activity rate: around 50%, with a significant share in industry, port logistics, retail and services
• Relevance for advertising: a large, compact city with a strong retail core and big, dense neighbourhoods where MUPIs and bus shelters build high frequency with a loyal audience

With around 268,000 inhabitants, Gijón is the most populous city in Asturias, ahead of the regional capital itself. It faces the Bay of Biscay between San Lorenzo beach and the port of El Musel, one of Spain's largest bulk-cargo ports, and together with Oviedo and Avilés it forms the central Asturian axis along which much of the region's population travels every day via the Asturian Y. Its economy combines a strong industrial and port heritage with thriving retail and a growing technology hub at the Parque Científico Tecnológico (science and technology park). Gijón's calendar is packed with major events: the Semana Grande de Begoña fiestas in mid-August, the Feria Internacional de Muestras de Asturias (the region's international trade fair) at the Luis Adaro showground and the Semana Negra crime-fiction festival in July, plus the beach tourism that fills San Lorenzo in summer.

Our outdoor advertising network in Gijón comprises more than 350 sites: MUPIs and bus shelters are the dominant formats, backed up by around twenty street thermometers, several digital screens and a few billboards on the approach roads. The networks cover the centre and Begoña (Calle Uría, Calle Corrida, Paseo de Begoña, Avenida de la Costa and Avenida de la Constitución), the El Llano neighbourhood around Avenida de Schulz and the Los Fresnos shopping centre, the eastern area of El Bibio and Viesques (Avenida Mar Cantábrico, Avenida de Castilla and the bullring), the western area of La Calzada and El Natahoyo (Avenida Juan Carlos I next to the marina and the station, Avenida de la Argentina and Avenida Príncipe de Asturias towards El Musel) and the southern area of Pumarín, Contrueces and Roces (Avenida de Oviedo next to Hipercor and Carretera Carbonera). The Cabueñes area adds the university hospital, the Universidad Laboral complex and the Jardín Botánico Atlántico botanical garden.

MUPIs in Gijón

MUPIs are one of the two formats with the widest coverage in Gijón, with a strong presence in the centre and the large shopping neighbourhoods. With their portrait format and street-level position, they suit retail, fashion, restaurants, clinics, tuition centres, cultural events and professional services looking for repeated impacts on residents and regular visitors to the city.

In the centre, MUPI sites line Calle Uría and Calle Corrida, plus Paseo de Begoña; elsewhere they are on Avenida de Schulz and around the Los Fresnos shopping centre in El Llano, Avenida Mar Cantábrico in Viesques, Avenida de Castilla and Avenida Pablo Iglesias next to the El Bibio bullring, and Avenida de Oviedo in the south.

Bus shelters in Gijón

Bus shelters share the bulk of Gijón's coverage with MUPIs, spread across the stops of the city bus network in the centre and on the outskirts. They work particularly well for neighbourhood shops, opticians, dental and physiotherapy clinics, supermarkets, retail banking and travel agents, as they combine visibility to pedestrians and drivers in areas with heavy daily traffic and passengers waiting.

Gijón's leading bus shelter locations include Avenida de la Constitución and Avenida de la Costa in the centre; Avenida del Llano and Avenida de Schulz in El Llano; Calle Ezcurdia and Avenida de Castilla in the east; Avenida Juan Carlos I and Avenida de la Argentina in La Calzada; and Avenida Gaspar García Laviana and Carretera Carbonera in the south.

Billboards in Gijón

Billboards have a more limited presence in Gijón and are mainly located on the road approaches to the city and on the links with the Asturian Y towards Oviedo and Avilés and with the El Musel port area. They are the right format for car dealerships, hypermarkets, household appliances, leisure and wide-coverage campaigns seeking impact on passing traffic in central Asturias.

These billboards are concentrated on the main roads in and out of the city, such as Avenida de Oviedo and Carretera Carbonera to the south, next to Hipercor, Carretera de Avilés and Avenida de los Campones to the west, towards the industrial estates, and Avenida Príncipe de Asturias heading for the port of El Musel.

Outdoor advertising in Avilés

• Population: 75,517 inhabitants according to INE 2025
• Gender split: roughly 53% women and 47% men, in line with the regional average
• Average age: around 49 years, one of the highest among Asturian cities
• Purchasing power: average, with an economy based on heavy industry (ArcelorMittal, Asturiana de Zinc, Alcoa), a commercial port and services linked to cultural tourism
• Economic activity rate: around 60%, with a strong presence in metalworking, chemicals, retail and a growing cultural sector around the Niemeyer
• Relevance for advertising: a compact, very walkable city with well-defined neighbourhoods where the bus shelters and MUPIs in the centre deliver high frequency to a loyal audience

Asturias's third-largest city, Avilés had 75,517 residents in the 2025 tally by Spain's National Statistics Institute (INE), and no city in the region is more densely populated (over 2,800 inhabitants per km²). The capital of the only officially constituted comarca in Asturias, it has one of the best-preserved historic centres in northern Spain and combines a strong industrial heritage (steel, aluminium, chemicals, a commercial port) with a very marked cultural turn since the Centro Niemeyer opened in 2011, the Brazilian architect's only building in Spain. Holy Week in Avilés, officially listed as of National Tourist Interest since 2003, and the Fiesta del Bollo on Easter Monday are still the two events that do most for local shops and hospitality, along with the Festival Intercéltico at the end of July.

In Avilés our outdoor advertising network has around 120 sites, with bus shelters and MUPIs as the dominant formats and billboards on the approaches to the town. The bus shelter and MUPI networks cover the main routes through the town centre (Avenida Cervantes, Avenida Lugo towards Salinas, Avenida Telares opposite the railway station, Avenida Alemania, Avenida San Agustín, Avenida de Oviedo and the area around Calle Gutiérrez Herrero) and the neighbourhoods of Versalles, La Magdalena, Sabugo, Llaranes and Las Meanas. The billboards are spread across the approaches to the San Agustín hospital, the exit towards Hipercor, the El Quirinal sports complex, Travesía de los Canapés, the entrance to the Parque Astur shopping centre in Trasona and the Pepa and Ría de Avilés industrial estates, and also next to the Lidl on Calle de la Amistad and the car dealerships on Travesía de la Industria.

Bus shelters in Avilés

The widest coverage in Avilés comes from bus shelters, with around 60 units spread across the urban and intercity bus stops in the centre and on the outskirts. They work especially well for local retail, opticians, dental and physiotherapy clinics, travel agents, perfume shops and retail banking, since they combine visibility to pedestrians and drivers in areas with heavy daily traffic, waiting passengers and local shopping.

Among the leading bus shelter locations are Avenida de Cervantes at number 11, Plaza del Carbayedo, Avenida de Lugo on the Salinas stretch, Avenida de los Telares opposite the railway station, Avenida de Alemania at Avenida de la Constitución, Calle Gutiérrez Herrero at numbers 21, 28, 46 and 52 (opposite the Versalles school), Calle Santa Apolonia (numbers 6, 57 and 130), Avenida de Oviedo number 7, Calle Pedro Valdivia next to the Día supermarket and Plaza Mayor in Llaranes Viejo. Plaza del Carbayedo and the area around Paseo de la Ría complete the coverage of the town centre.

MUPIs in Avilés

Avilés has around 50 MUPIs, concentrated in the town centre and along the main pedestrian routes, on traffic islands, in squares and on wide pavements. Thanks to their portrait format and street-level position, they suit retail, fashion, restaurants, cultural events (the Niemeyer, the Palacio Valdés theatre), tuition centres and professional services seeking repeated impacts on residents and regular visitors to the centre.

The main locations for MUPIs are on Avenida de los Telares (traffic island next to the station), Calle de la Cámara at González Abarca, Avenida de Alemania number 16, Calle Juan Ochoa at Fernando Morán, Avenida de San Agustín at Doctor Marañón, Calle del Doctor Graíño next to Las Meanas park, Calle Fuero de Avilés at the roundabout with Avenida de San Agustín, Avenida de Cervantes 26 (traffic island opposite the secondary school), Calle Santa Apolonia, Avenida de Lugo 108 in Salinas and Calle Pruneda number 2. There are also panels on the climb towards the centre next to the Hipercor exit.

Billboards in Avilés

The Avilés billboards cover the road approaches to the city and the junctions towards Castrillón, Corvera, Gijón and Asturias Airport. They are the right format for car dealerships, hypermarkets, household appliances, trade hardware suppliers, leisure, supermarkets and wide-coverage campaigns aiming at passing traffic from the whole Avilés comarca and the daily journeys between the comarca capital and the nearby industrial estates.

Highlights include Travesía Canapés at the roundabout with Calle Gutiérrez Herrero (towards the airport), the exit from the San Agustín hospital, Travesía del Cristal at Ramón Garay, Calle Buenavista on the way down from Hipercor, Calle Fuero de Avilés opposite the El Quirinal sports complex and the Palacio de Deportes, the entrance to Parque Astur via Los Balagares and the exit roundabout towards Trasona, Avenida de Gijón at exit 19, Calle Reyes Católicos at the entrance from the motorway through the Molleda neighbourhood, Calle Metalúrgicos towards the Pepa industrial estate, Travesía de la Industria opposite the car dealerships and Calle de la Amistad next to the Lidl.

Outdoor advertising in Oviedo

• Population: 223,968 inhabitants in the municipality according to INE 2025
• Gender split: roughly 53% women and 47% men
• Average age: around 47 years, slightly below the regional average thanks to the large student population
• Purchasing power: above average, with an economy based on public administration, healthcare (HUCA), the university, financial services and urban retail
• Economic activity rate: around 56%, with a strong presence in services, healthcare, higher education and administration
• Relevance for advertising: a services city and public-sector capital, with growing outer neighbourhoods such as La Corredoria, well suited to campaigns that combine billboards on the approach roads with large-format digital

The capital of Asturias, Oviedo is also the region's centre for the public sector, higher education and healthcare. The municipality has 223,968 inhabitants, the 2025 total recorded by Spain's National Statistics Institute (INE); it is the second-largest city in Asturias by population, after Gijón. Home to the Junta General (the regional parliament), the Princess of Asturias Awards and the University of Oviedo, as well as the HUCA (Hospital Universitario Central de Asturias), Oviedo combines an old town listed as a Conjunto Histórico (protected historic ensemble) with neighbourhoods that have grown fast in recent years, such as La Corredoria and Las Campas. San Mateo, around 21 September, and the Día de América en Asturias, both of National Tourist Interest, are the two festive events that bring the most people onto the streets, and they complete a calendar also marked by Holy Week, the Día de Asturias on 8 September and Real Oviedo matches at the Carlos Tartiere.

In Oviedo the outdoor advertising inventory is made up of around 60 billboards on the approaches to the city and about fifteen digital sites: five large-format screens at Parque Principado, on the A-66 at km 4.5 (the approach from Santander), and around ten digital columns in the city centre (Calle Uría, Fray Ceferino, Víctor Chávarri and Plaza del Carbayón). The densest billboard locations are Calle Tenderina Baja, from the junction with Río Piloña to number 198 next to Río Eo, the La Corredoria area (Calle Estrecha next to the church, Corredoria Baja level with the parish church of San Juan Bautista and the Molín la Casuca roundabout by Mercadona), Las Campas and the roundabout next to Fuente la Plata, Calle Coronel Bobes towards Quevedo, Alto Buenavista next to the La Gruta hotel, Paseo de la Florida at Plaza Olímpica, Avenida del Mar towards the San Rafael clinic, the area around the Nuevo Carlos Tartiere, Avenida Adolfo Suárez next to the HUCA and the AS-II and O-11 junctions at their exits towards Gijón and Avilés.

Billboards in Oviedo

In Oviedo, billboards dominate, with around 60 units on the main road approaches to the centre and the AS-II, A-66 and O-11 junctions. They are a particularly good fit for car dealerships, hypermarkets, shopping centres, private clinics, leisure, supermarkets and regional campaigns focused on central Asturias that need sustained visibility over several weeks.

Prime locations include Calle Tenderina Baja (opposite Río Piloña, at numbers 144, 192 and 198), Calle Fuente de la Plata 84, La Corredoria (Calle Estrecha, Corredoria Baja at numbers 69, 142 and 148, and the Molín la Casuca roundabout by Mercadona), Avenida de Oviedo next to the Puente Nora petrol station, Avenida de Gijón next to the Azabache shopping centre in La Fresneda, Alto Buenavista next to the La Gruta hotel, Paseo de la Florida at Plaza Olímpica, the Real Oviedo car park next to the Carlos Tartiere, Avenida Adolfo Suárez next to the HUCA and the AS-II at the exit from the Silvota industrial estate.

Digital screens in Oviedo

Oviedo has around fifteen digital sites in two distinct settings. Five are large-format screens at the Parque Principado shopping centre, on the A-66 motorway (km 4.5, the Santander turn-off), one of the busiest road junctions in central Asturias. The other ten are digital columns right in the city centre, so a single campaign can combine impact on road traffic and on pedestrians with high purchasing power.

The five Parque Principado screens catch traffic coming from Oviedo, Gijón and Avilés and from the link with the Meseta (Spain's central plateau) via the A-66 and N-630, and they suit retail, automotive, leisure and date-specific promotions. The digital columns in the centre are concentrated on Calle Uría (several sites heading towards the railway station, towards Calle Fruela and next to the Parque de San Francisco), Fray Ceferino opposite Campoamor, Víctor Chávarri next to Gascona, Plaza del Carbayón, Avenida de Galicia and Conde de Toreno next to the Banco de España, and they work well for banking, fashion, restaurants, cultural events and professional services seeking repeated impacts on the people who move through the centre every day.

Outdoor advertising in Langreo

• Population: 38,262 inhabitants according to INE 2025
• Gender split: roughly 52% women and 48% men
• Average age: around 51 years, marked by the ageing typical of the Cuencas mining valleys
• Purchasing power: below average, with an economy based on metalworking, ancillary industry, retail and the historical weight of a mining sector in transition
• Economic activity rate: around 50%, with a strong presence in industry, transport and local services
• Relevance for advertising: a natural base for campaigns with an industrial and B2B focus in the Cuencas Mineras del Nalón

Langreo is one of the most representative municipalities in the Nalón mining valley (Cuencas Mineras del Nalón), with a clearly industrial and commercial profile and 38,262 inhabitants in 2025 as recorded by Spain's National Statistics Institute (INE). The town anchors much of the valley's activity and keeps a high density of businesses thanks to the Riaño industrial estate, among the biggest in the valley, and the AS-17 corridor that connects with Gijón and the rest of central Asturias. Although it has been through the restructuring of coal mining, its economic base is still active, with metalworking, logistics, shops serving local residents and technical services. The town centre combines traditional working-class neighbourhoods with shopping streets such as Pablo Picasso and Vázquez de Mella, where everyday shopping footfall is concentrated.

Billboards in Langreo are concentrated on the approaches to the Riaño I industrial estate and the old AS-17, next to service stations and car dealerships, and on the town's main streets, Calle Servando Sánchez Cabricano and Calle Valdés at Paseo de la Florida. These locations are useful for outdoor advertising campaigns aimed at local industry, trade hardware suppliers, industrial supplies, automotive and leisure, as well as for retail covering the Nalón valley. Being close to Lidl, Mercadona and the petrol station exit amplifies the impact on regular shopping trips and through traffic between the AS-17 and the industrial estates. This coverage suits advertisers who want to reach a working population with average purchasing power.

Billboards in Langreo

In Langreo, the format on offer is billboards, which work as a gateway to the Nalón valley. They suit industrial advertisers, the automotive trade, trade hardware suppliers, petrol stations, supermarkets, household appliances, furniture and B2B services looking for impact on intercity traffic on the AS-17, the approaches to the Riaño industrial estate and the daily journeys between the Cuencas Mineras and central Asturias.

The available sites include the old AS-17 road at km 37, next to the exit from the Riaño industrial estate towards the motorway and Gijón; the Riaño I industrial estate, next to the petrol station and the Más y Más supermarket opposite the car dealerships; Calle Servando Sánchez Cabricano, opposite the petrol station at the entrance to Langreo heading for Avenida Pablo Picasso, and at the roundabout with Calle Higinio Carrocera on the way out towards Riaño; Calle Valdés at the roundabout on Paseo de la Florida heading for Calle Vázquez de Mella (next to Lidl and Mercadona); and the car park of the Langreo Lidl.

Outdoor advertising in Lugones

• Population: around 13,000 inhabitants in the town of Lugones (Siero as a whole has 51,792 according to INE 2025)
• Gender split: roughly 51% women and 49% men
• Average age: around 45 years, younger than the regional average thanks to its many recent arrivals
• Purchasing power: average, with an economy based on the dairy industry (Capsa Food), water bottling, distribution and services for the central metropolitan area
• Economic activity rate: around 55%, with a strong presence in industry, logistics and services
• Relevance for advertising: a natural pivot between Oviedo and the AS-II that multiplies impacts through daily commuter flows

Lugones is the largest town in the municipality of Siero after Pola de Siero, and one of the most active commercial and residential hubs in central Asturias. Lying between Oviedo and the AS-II, it acts as a pivot between the capital, La Fresneda, the industrial estates of Silvota and Asipo and the big retail facilities of the central area. The surrounding area is home to Capsa Food (Central Lechera Asturiana) premises, automotive distributors, logistics companies and a dense fabric of industrial and service SMEs that benefit from being close to Oviedo, Gijón and Avilés all at once. Recent residential developments have brought a younger population to the town, which keeps an active retail life around Avenida de Oviedo and Avenida de Viella.

Billboards in Lugones are located on Avenida de Viella (the main road artery linking with Oviedo and the AS-II) and in the shopping area right around it, and they also cover the AS-266 and the motorway towards Avilés and Tabaza. These locations are well suited to campaigns seeking impact on intercity traffic on the AS-II and Avenida de Oviedo, with audiences commuting daily between the capital, the Silvota and La Fresneda industrial estates and the Parque Astur area. Outdoor advertising here is a particularly good fit for car dealerships, supermarkets, furniture and household appliances, family leisure, dental clinics, retail banking, training centres and campaigns covering central Asturias that need steady visibility over two-week periods, which are especially useful around major retail dates.

Billboards in Lugones

In Lugones, billboards are the format available, acting as a bridge between Oviedo and the large facilities of central Asturias. They work well for advertisers in retail, automotive, household appliances, furniture, supermarkets, leisure, clinics and financial services seeking visibility with commuter traffic, as workers cross daily between Oviedo, Lugones, La Fresneda and the Silvota and Asipo industrial estates.

The sites available include Avenida de Viella at the corner with Miguel Hernández (opposite the supermarket), Avenida de Viella at the roundabout with Avenida de la Constitución towards Avenida de Oviedo, the La Corredoria-Lugones area at the roundabout opposite Makrolux, the AS-266 at km 3 (Avenida de Oviedo) and the sites on the Avilés-Tabaza motorway, which pick up intercity traffic heading for the airport and the Avilés comarca.